基于网络点评的上海植物园免费前后游憩体验对比研究  

A Comparative Study on Recreational Experience of the Shanghai Botanical Garden Before and After Free Admission Based on Online Review Data

作　　者：李潇涵 田云庆 LI Xiaohan;TIAN Yunqing(Shanghai Academy of Fine Arts,Shanghai University,Shanghai,China,200072)

机构地区：[1]上海大学上海美术学院,上海200072

出　　处：《园林》2023年第11期105-112,共8页Landscape Architecture Academic Journal

摘　　要：网络点评数据可直观反映城市公园的游憩体验与服务质量。基于上海市公园接连免费开放的背景,筛选出上海植物园大门票免费前后的点评数据,采用内容分析法与IPA分析法构建感知要素评价表与分析模型,对比其前后游憩体验感知差异。结果显示:(1)大门票免费前的整体游憩满意度稍高于免费后;(2)自然景观、特色景观与娱乐项目三个要素不受门票影响,游客关注度与满意度均高,但游客始终对外部交通表示不满;(3)游憩成本、情感体验等要素的感知程度前后差异较大。基于研究结果对内外交通、科普标识、活动设施等方面提出了针对性优化策略。该研究可为上海植物园的更新设计提供参考,并为城市专类公园品质评价与游憩体验感知研究提供借鉴。Online review data can directly reflect the recreational experience and the quality of services of urban parks.Based on the background of the successive implementation of free policies in parks of Shanghai,I screened out the review data of the Shanghai Botanical Garden before and after free entry,and used content analysis and IPA analysis methods to construct a perceptual elements evaluation table and analysis model to compare the perceived differences in recreational experience before and after free admission.The results show:(1)The public’s overall satisfaction before admission is slightly higher than after it is free;(2)Natural landscapes,characteristic landscapes and entertainment projects are not affected by admission tickets,and tourists’attention and satisfaction are always high.While tourists are always express dissatisfaction with the external transportation;(3)The perceived degree of the four elements of recreation cost,emotional experience,signage system and service level differs greatly before and after free admission.Based on the research results,targeted optimization strategies are proposed in these aspects of internal and external transportation,science popularization signs,and activity facilities,etc.This research can provide reference for the updated and optimized design of the Shanghai Botanical Garden,and provide reference for research on quality evaluation and users’perception of recreational experience in urban specialized parks.

关 键 词：城市专类公园 网络点评数据 上海植物园 免费政策 游憩体验对比 IPA分析 

分 类 号：TU986[建筑科学—城市规划与设计]