博物馆空间的场景叙事与共情传播:元宇宙技术迭代背景下的考察  

Scenic Narrative and Empathetic Communication of Museum Spaces in the Context of the Technical Iteration of Metaverse

作　　者：江凌 张煜涵 JIANG Ling;ZHANG Yuhan(School of Media and Communication,Shanghai Jiao Tong University,Shanghai 200240)

机构地区：[1]上海交通大学媒体与传播学院,上海200240

出　　处：《文化艺术研究》2023年第5期84-95,115,116,共14页Studies in Culture and Art

基　　金：国家社会科学基金艺术学重大项目“中国非物质文化遗产数字传播研究”(项目编号:18ZD22)的阶段性成果。

摘　　要：元宇宙作为技术集合与感觉制造的过程,在博物馆空间中的应用,既可以助力传统场景空间的叙事升级,又可以延伸人的感官体验系统,弥合物理空间与观众内心之间的距离。在元宇宙技术加持下,博物馆空间场景的营造趋向“寓传播于叙事”,将场景叙事与共情传播作为“编码—解码”过程的一体化呈现。在“编码”阶段,元宇宙技术应用可以考虑空间设计与展品陈列、互动体验、实时状态、参观者文化素养等因素,使场景叙事更达意;在“解码”阶段,元宇宙技术所营造的沉浸式体验场景,可以调动人的身体感官的具身性参与,更好地激发人的共情潜能。但虚拟与现实间界限的消解是否逐渐淡化文化本身的灵韵和人们对于文化的感知力,需要辩证地看待和进一步研究。Metaverse,as a process of technical integration and sensory creation,not only enhances scenic narrative but also extends the sensory experience of individuals,bridging the gap between physical space and the audience's mindswhen applied in museum spaces.With the support of the metaverse,museum scenes transform into"embedding communication in narrative",presenting scenic narrative and empathetic communication as an integrated"encoding-decoding"process.In the"encoding"phase of the metaverse,factors such as spatial design,exhibit arrangement,interactive experiences,real-time status,and visitors'backgrounds can be taken into consideration,making the scene narrative more effective.In the"decoding"phase,the immersive experiential scenes created by the metaverse can engage the embodied,sensory participation of individuals,stimulating their empathetic potential.However,whether the blurring between the virtual world and reality diminishes the aura of culture and people's perception of it needs further examination.

关 键 词：元宇宙技术 博物馆空间 场景叙事 编码—解码 共情传播 

分 类 号：G206[文化科学—传播学]