大别山红色文化资源与旅游开发  

Red Culture Resources and Tourism Development in the Dabie Mountains

作　　者：陈凯 张安东 CHEN Kai;ZHANG Andong(School of Marxism Studies,Chaohu University,Chaohu 238024,China;Center for Cultural,Economic and Social Development Research of Circum-Chaohu-Lake,Chaohu University,Chaohu 238024,China)

机构地区：[1]巢湖学院马克思主义学院,安徽巢湖238024 [2]巢湖学院环巢湖文化与经济社会发展研究中心,安徽巢湖238024

出　　处：《皖西学院学报》2023年第5期8-14,共7页Journal of West Anhui University

基　　金：安徽省高校科研重点项目(2022AH051705);安徽省高校科研重大项目(2022AH040242);巢湖学院质量工程项目(ch22jxyj04)。

摘　　要：大别山在当代中国革命历史上具有十分重要的地位,红色文化资源特别丰富。开发大别山红色文化资源,有利于红色文化传承,对促进老区社会经济发展具有重要的意义。当前,大别山红色文化资源旅游开发中存在投资环境较差、缺乏旅游专业人才、宣传促销不够、区域合作不畅等问题。对此,要采取切实有效的对策措施,做好旅游规划、充分挖掘红色文化底蕴、优化区域合作、注重品牌整合营销等,这样才能有助于促进大别山地区红色旅游健康有序地发展。The Dabie Mountains,with rich red culture resources,occupy an important position in the revolutionary history of China.Promoting the high-quality development of red tourism in the Dabie Mountains is of great significance for inheriting the red culture,and helping alleviate poverty in the old revolutionary area.At present,The Dabie Mountains red cultural resources tourism development in the poor investment environment,the lack of tourism professionals,publicity and promotion is not enough,regional cooperation is not smooth and other issues.In this regard,it is necessary to take practical and effective countermeasures,do a good job in tourism planning,fully tap the red cultural heritage,optimize regional cooperation,and pay attention to brand integrated marketing,only in this way can it help to promote the healthy and orderly development of red tourism in the Dabie Mountains.

关 键 词：大别山 红色文化 独特性 旅游开发 

分 类 号：F592.7[经济管理—旅游管理]