微博使用动机对大学生政治参与的影响研究  

A Study on the Influence of Weibo Usage Motivation on College Students’Political Participation

作　　者：马娟 MA Juan(Anhui Vocational College of Police Officers,Hefei 230000,China)

机构地区：[1]安徽警官职业学院信息管理系,安徽合肥230000

出　　处：《哈尔滨学院学报》2023年第10期140-144,共5页Journal of Harbin University

基　　金：安徽高校优秀人才支持计划一般项目,项目编号:gxyq2020264。

摘　　要：微博作为自媒体代表平台之一,在重构大学生行为环境方面扮演着不可或缺的角色。大学生的微博使用动机、使用习惯和在微博环境下政治参与的态度、方式值得深入研究。文章选取安徽省六所高校为研究对象进行了问卷调查,结果显示:信息型使用动机对大学生微博政治参与的三种类型均有不同程度的影响;社交型使用动机对表达型微博政治参与和行动型微博政治参与的影响都最为显著。因此,应充分了解大学生的思想动机和行为方式,创造有利于其政治表达及行动的宽松环境,从而提升大学生微博政治参与的深度和广度,实现微博政治生态的良性转向。Weibo,as one of the representative platforms of self media,plays an indispensable role in reconstructing the behavioral environment of college students.The motivation,habits,and attitudes towards political participation in the Weibo environment of college students deserve in-depth research.The article selected six universities in Anhui Province as the research subjects for a questionnaire survey,and the results showed that the motivation for information-based use had varying degrees of impact on the three types of political participation on college students’Weibo.The social use motivation has the most significant impact on both expressive and action oriented Weibo political participation.Therefore,it is necessary to fully understand the ideological motivations and behavioral patterns of college students,create a relaxed environment conducive to their political expression and action,thereby enhancing the depth and breadth of college students’political participation in Weibo,and achieving a positive transformation of the Weibo political ecology.

关 键 词：微博 大学生 政治参与 

分 类 号：G206[文化科学—传播学]