基于浦南古傩艺术元素的文创产品设计  

Cultural and creative product design based on artistic elements of Punan ancient ghost-exorcizing dance

作　　者：卜俊[1,2] 孙培贤 周涛 BU Jun;SUN Peixian;ZHOU Tao(School of Design&Innovation,Xia Men University Tan Kah Kee College,Zhangzhou 363105,China;School of Design,Huzhou College,Huzhou 313000,China)

机构地区：[1]厦门大学嘉庚学院设计与创意学院,福建漳州363105 [2]湖州学院设计学院,浙江湖州313000

出　　处：《福建工程学院学报》2023年第5期441-446,共6页Journal of Fujian University of Technology

基　　金：福建省社会科学基金项目(FJ2021C105);福建省中青年教师教育科研项目(JAS21458)。

摘　　要：浦南古傩是闽南地区具有浓厚乡土风情的民俗舞蹈。以浦南古傩为研究对象,从艺术元素提取、设计策略与方法、目标用户研究等维度展开分析,提出基于浦南古傩艺术元素的文创产品设计流程与思路。对浦南古傩角色形象艺术特征进行分析,提炼关键设计元素进行视觉转化与设计推演,生成浦南古傩七品官、书童和武娃的设计衍生形象。经设计载体选择与特征匹配后,应用于文创产品创新设计,一方面可以提升产品的艺术审美和文化价值,增加用户使用体验;另一方面,也可以使浦南古傩文化在现代生活中活态化传承,彰显地域文化特色,增加民族文化自信。Punan ancient ghost-exorcizing dance is a folk dance with strong local customs in southern Fujian.Taking the dance as the research object,analysis was conducted about it from the aspects of artistic element extraction,design strategy and method,target user research,and then the design process and ideas of cultural and creative products were proposed based on the artistic elements of the dance.By analyzing the artistic features of the role images in the dance,the key design elements were extracted for visual transformation and derivative design,so as to generate the derivative image of county magistrate,young scholar and martial art boy with big head in the dance.Finally,through the design carrier selection and feature matching,these derived images were applied to the innovative design of cultural and creative products.On the one hand,it can enhance the artistic aesthetic and cultural value of the product,and improve user experience.On the other hand,it is helpful for the innovation and inheritance of the dance,and it can highlight regional cultural characteristics and increase national cultural confidence.

关 键 词：浦南古傩 艺术元素 视觉转化 创新设计 文创产品 

分 类 号：TB472[一般工业技术—工业设计]