工艺美术产业助力乡村振兴发展策略探究  

Strategies for the Arts and Crafts Industry to Promote the Rural Development

作　　者：蒋北汉[1] JIANG Beihan(School of Fine Arts,Huaibei Normal University,Huaibei 235000,China)

机构地区：[1]淮北师范大学美术学院,安徽淮北235000

出　　处：《景德镇学院学报》2023年第5期47-51,共5页Journal of JingDeZhen University

基　　金：安徽省教育厅人文社科重点项目(SK2018A0736)。

摘　　要：传统工艺美术作为代表优秀传统历史的文化符号,是千百年来劳动群众的智慧结晶,是重要的传统文化遗产,也是推进乡村文化与产业振兴的主要内容。在乡村振兴全面落实下,构建工艺美术产业,有助于打通实现强农兴农的主要渠道,形成实现农业现代化和新农村建设的关键力量,为地区经济社会发展奠定基础。但从现实境况来看,受人才匮乏、管理滞后、效益过低等因素影响,导致其助力乡村振兴过于乏力,难以取得预期效果。基于此,从工艺美术产业助力乡村振兴的价值意义着手,分析了当下传统工艺美术发展所面临的问题,并以此提出了针对性的发展策略。As a cultural symbol of our excellent traditions and an important traditional cultural heritage,the traditional arts and crafts in China represents the wisdom of Chinese working people over thousands of years,and is the major agent for promoting the revitalization of rural culture and industry.In the process of the overall rural revitalization,the building of arts and crafts industry will help to open up the main channels for rejuvenating the agriculture,which may make the industry the key force in advancing the agricultural modernization and the new rural construction,and thus lay a solid foundation for regional economic and social development.However,the facts tell us that it is difficult to achieve the intended effect due to the lack of talents,lagging management and low efficiency of the industry.Therefore,taking the significance of the arts and crafts industry to the rural revitalization as the cutting point,this paper analyzes the current problems faced by the development of traditional arts and crafts,and puts forward targeted development strategies.

关 键 词：工艺美术产业 乡村振兴 文化传承 品牌建设 

分 类 号：F323[经济管理—产业经济]