安徽农产品砀山梨营销策略研究  

作　　者：刘越 赵雪晴 

机构地区：[1]安徽师范大学皖江学院,安徽芜湖241008

出　　处：《智慧农业导刊》2023年第21期108-111,共4页JOURNAL OF SMART AGRICULTURE

基　　金：2022年安徽省高等学校科学研究项目“乡村振兴背景下安徽农产品供应链运作优化策略研究”(2022AH052893)。

摘　　要：在当前时代背景下,随着互联网和信息技术的不断发展,网络营销在产品销售中扮演着越来越重要的角色。该文通过综合分析砀山县进行农产品网络营销的优势、劣势、机遇与威胁,提出立体式营销模式、强化网络营销意识培养新农人、优化物流降低成本和树立品牌理念等方法,以期促进砀山县农产品网络营销的进步,推动中国农业现代化发展。In the context of the current era,with the continuous development of the Internet and information technology,network marketing plays an increasingly important role in product sales.Based on a comprehensive analysis of the strengths,weaknesses,opportunities and threats of network marketing of produce in Dangshan County,this paper puts forward some methods,such as three-dimensional marketing mode,strengthening network marketing awareness to train new farmers,optimizing logistics to reduce costs,establishing brand concept and so on,in order to promote the progress of network marketing of produce in Dangshan County and promote the development of agricultural modernization in China.

关 键 词：安徽省 农产品 砀山梨 营销策略 优化 

分 类 号：F327[经济管理—产业经济]