探索用车体验设计中的参与式设计游戏工具包  

Explore the Participatory Design Game Toolkit in Car Experience Design

作　　者：程晓艺 Cheng Xiaoyi(Guangzhou Automobile Group Co.,Ltd.,GAC R&D CENTER,Guangzhou 511434,China)

机构地区：[1]广州汽车集团股份有限公司汽车工程研究院,广州511434

出　　处：《艺术与设计（理论版）》2023年第7期121-123,共3页Art and Design

摘　　要：随着科学的进步和自动驾驶技术的发展,汽车逐渐从单一的交通工具转化成可移动的空间,用车场景范围逐渐扩大。通过与外部资源的合作,开放式创新有助于企业实现由功能型产品到体验型产品的产品创新改革。在开放包容的汽车工业中,用户不仅能从中获得参与感,更能与企业建立情感链接。在设计研发过程中,用户参与式设计更有利于实现用户期望,满足市场预期。其中,设计游戏逐渐成为协同设计的工具之一,为用户提供实践工具可缩小用户与从业者的认知差距,有利于在设计研发的过程中引导用户和其他利益相关方共创。因此,文章在理论基础上进行用车体验设计中的参与式设计游戏工具包的研究,设计用车场景与情绪粒度结合的游戏工具包,并通过线下工作坊的方式对工具包的可用性进行验证。With the progress of science and technology and the development of autonomous driving,cars are gradually transformed from a single means of transportation into a movable space,and the range of car scenes is gradually expanded.Through cooperation with external resources,open innovation can help enterprises realize product innovation reform from functional products to experiential products.In an open and inclusive automobile industry,users can not only get a sense of participation from it,but also build an emotional connection with the enterprise.In the process of design and development,user participation design is more conducive to realizing user expectations and meeting market expectations.Among them,game design has gradually become one of the tools of collaborative design,providing practical tools to narrow the cognitive gap between users and practitioners,which is conducive to guiding users and other stakeholders to co-create in the process of design and development.Therefore,this paper studies the participatory design game kit in car experience design on the theoretical basis,designs a game kit that combines car scene and emotional granularity,and verifies the usability of the kit through offlineworkshops.

关 键 词：用户共创 参与式设计 协同设计 体验设计 工具包 

分 类 号：TB472[一般工业技术—工业设计]