动态图形在书籍设计传播中的应用研究——以动态封面在对外图书出版传播为例  

A Study on Application of Dynamic Graphics in Book Design and Communication,Case Study on Dynamic Cover Design in External Publication

作　　者：魏芳芳 Wei Fangfang(New World Press,Beijing 100037,China)

机构地区：[1]新世界出版社有限责任公司,北京100037

出　　处：《艺术与设计（理论版）》2023年第9期28-30,共3页Art and Design

摘　　要：全媒体时代,各式各样的媒体融合、媒介创新,信息传播媒介在不断创新与发展。为满足国内外读者的需求,动态封面设计日渐进入数字信息媒体传播领域,引起广大读者关注。文章主要讨论在全媒体时代下动态图形应用于书籍封面设计的背景、应用过程中的特性,以及动态封面在对外图书出版中的文化传播价值。In the all-media era,along with different kinds of media fusion and media innovation,the information communication media are also constantly innovating and developing.In order to meet the needs of readers at home and abroad,dynamic cover design is entering the field of digital information media communication,attracting wide attention.The article mainly analyzes the status of applying dynamic graphics in book cover design in the all-media era,the characteristics of the application process,and the cultural communication value of dynamic coverinexternalpublication.

关 键 词：全媒体 动态图形 动态封面 传播价值 

分 类 号：G232.3[文化科学]