数字经济下旅游商务网站信息生态链运行机制对用户感知的影响研究  

The Influence of the Operation Mechanism of the Information Ecological Chain of Tourism Business Websites on User Perception under the Digital Economy

作　　者：许孝君[1] 程光辉 钱丹丹[2] 王露 XU Xiaojun;CHENG Guanghui;QIAN Dandan;WANG Lu(School of Economics and Management,Yanshan University,Qinhuangdao 066004,China;Image and Texi Information Center of Shanghai University of Medicine&Health Sciences,Shanghai 201318,China)

机构地区：[1]燕山大学经济管理学院,河北秦皇岛066004 [2]上海健康医学院图文信息中心,上海201318

出　　处：《情报科学》2023年第9期78-86,共9页Information Science

基　　金：国家社会科学基金年度项目青年项目“移动电子商务信息服务生态系统的理论构建与创新应用研究”(19CTQ021)。

摘　　要：【目的/意义】技术接受模型中明确提到影响用户感知的外部变量包括信息系统设计的特征,数字经济下旅游商务网站信息生态链运行规则与规律(即机制)发生着变化,分析新的运行机制对用户信息服务感知的影响,可以揭示数字经济下旅游商务网站提升用户体验的过程与原理,为旅游生态性服务建设提供理论依据。【方法/过程】结合已有研究,分析了数字经济下旅游商务网站信息生态链的结构,从而得到其运行机制内容,基于技术接受模型,使用结构方程模型验证了运行机制与用户感知之间的关系。【结果/结论】生态链中的个性化推荐机制和服务优化机制直接提高了用户的感知易用性,引导消费机制直接提高了用户的感知有用性。旅游商务网站应该完善自身的双向沟通机制,消费激励机制并提高对用户反馈信息利用的颗粒度。【创新/局限】从信息生态链的全局出发,将目光聚焦在用户感知上,为信息生态领域提供新的研究视角,但研究要素还有待进一步拓展。【Purpose/significance】It is clearly mentioned in the technology acceptance model that the external variables affecting user perception include the characteristics of information system design.The operation rules and laws(and mechanisms)of the information ecological chain of tourism commerce websites are changing under the digital economy.It can reveal the process and principle of tourism business websites to improve user experience under the digital economy,and provide theoretical basis for the construction of tourism ecological service.【Method/process】Combined with the existing studies,the structure of the information ecological chain of tourism business websites under the digital economy is analyzed,so as to obtain the content of its operation mechanism.Based on the technology acceptance model,the relationship between the operation mechanism and user perception is verified by the structural equation model.【Result/conclusion】The personalized recommendation mechanism and service optimization mechanism in the ecological chain directly improved the perceived usability of users,and the guiding consumption mechanism directly improved the perceived usefulness of users.Tourism business websites should improve their two-way communication mechanism,consumption incentive mechanism and improve the granularity of the use of user feedback information.【Innovation/limitation】From the overall information ecological chain,focus on the user perception,to provide a new research perspective for the field of information ecology,research elements need to be further expanded.

关 键 词：数字经济 旅游商务网站 信息生态链 用户感知 技术接受模型 

分 类 号：G250.2[文化科学—图书馆学]