微信公众号引领思想政治教育平台建构与实现  

WeChat Official Account leads the Construction and Realization of Ideological and Political Education Platform

作　　者：张晶 周筱淋[2] 王健 姜可心 张勇志[3] ZHANG Jing;ZHANG Yong-zhi;WANG Jian;ZHOU Xiao-lin;WANG Xue-wen(Huludao Campus Student Office,Liaoning University of Engineering and Technology,Huludao 125105,China;School of Marketing Management,Liaoning University of Engineering and Technology,Huludao 125105,China;School of Electrical and Control Engineering,Liaoning University of Engineering and Technology,Huludao 125105,China)

机构地区：[1]辽宁工程技术大学葫芦岛校区学生部 [2]辽宁工程技术大学电气与控制工程学院 [3]辽宁工程技术大学安全科学与工程学院,辽宁葫芦岛125105

出　　处：《赤峰学院学报（哲学社会科学版）》2023年第10期97-101,共5页Journal of Chifeng University：Philosophy and Social Science Chinese Edition

基　　金：辽宁经济社会发展合作课题:辽宁“六地”红色文化融入高校思政课路径研究(2023lslhzyb-20);2021年度辽宁省教育科学“十四五”规划课题:辽宁红色文化资源融入党史学习教育研究(JG21DB267);2022年度辽宁工程技术大学党委组织部课题:红色文化融入大学生“四史”学习教育研究(lngddj2022-03)。

摘　　要：网络化时代,各种网络媒介的出现对传统媒体的传播造成重大的冲击,但也给高校思想政治工作带来了新思路。利用网络教育移动化、立体化、矩阵化的优势,有利于思想政治教育工作人员以线上线下结合的方式开展好大学生思想政治教育工作。以微信公众号为例,构筑高校网络思想政治育人工作新平台、新环境,实现网络思想政治育人新高度,运用大数据背景下对思想政治教育模式进行网络化创新,进而提升思想政治教育的实效性。我们以辽宁工大葫芦岛校区学生处官方微信公众号为例,通过搭建网络思想政治平台,做好大学生思想政治公众的引路人与领航员,实现思想政治公众的创新性。In the network era,the emergence of various network media has caused great impact on the communication of traditional media,but it also brings new ideas to the ideological and political work in colleges and universities.Using the advantages of mobile,three-dimensional and matrix of network education is conducive to the ideological and political education staff to carry out the ideological and political education of college students in the way of combining online and offline.Taking wechat public account as an example,this paper builds a new platform and new environment for online ideological and political education in colleges and universities,realizes a new height of online ideological and political education,and makes network innovation on ideological and political education mode under the background of big data,so as to improve the effectiveness of ideological and political education.Taking the official wechat public account of the Student Affairs Office of Huludao Campus of Liaoning Polytechnic University as an example,we build an online ideological and political platform to guide and pilot the ideological and political public of college students and realize the innovation of the ideological and political public.

关 键 词：微信公众号 思想政治教育 网络化 平台构建 

分 类 号：G641[文化科学—高等教育学]