色彩在文化创意产品设计中的情感表达及应用策略研究  

Research on Emotion Expression and Application Strategy of Color in Cultural Creative Product Design

作　　者：林静[1] 赵晓洁[1] 李斌[1] Lin Jing;Zhao Xiaojie;Li Bin(Neijiang Vocational and Technical College)

机构地区：[1]内江职业技术学院

出　　处：《色彩》2023年第9期41-43,共3页Fashion Color

摘　　要：色彩作为文化创意产品设计的重要元素,在情感表达方面扮演着显著的角色。首先,本文将介绍色彩在文化创意产品设计中的多重作用。其次,论文重点放在色彩在情感表达方面的研究。色彩在情感上具有强大的表现力,能够引发人类情感的共鸣和联想。在此基础上,本文还对文化创意产品的色彩策略进行了探讨。通过本文的研究发现,认识和学会运用色彩在文化创意产品设计中的作用,这对提高产品的文化内涵和情感价值具有重要的理论和现实意义。As an important element in cultural and creative product design,color plays a significant role in emotional expression.Firstly,this article will introduce the multiple roles of color in cultural and creative product design.Secondly,the focus of the paper is on the study of color in emotional expression.Colors have strong emotional expressiveness and can evoke resonance and association in human emotions.On this basis,this article also explores the color strategies of cultural and creative products.Through the research in this article,it is found that understanding and learning to use color in cultural and creative product design has important theoretical and practical significance for improving the cultural connotation and emotional value of products.

关 键 词：色彩 作用及情感表达 文化创意产品设计 

分 类 号：TB472[一般工业技术—工业设计]