要素·结构·功能:出版业高质量发展经济维度分析——基于提高出版经济活动质量的视角  

Factors,Structure and Functions:Analysis on Economic Dimension of High-Quality Development of Publishing Industry—From the Perspective of Improving the Quality of Publishing Economic Activities

作　　者：张新新 孙瑾 ZHANG Xinxin;SUN Jin(College of Communication and Art Design,University of Shanghai for Science and Technology,200093,Shanghai,China;Digital Publishing Department,Xinjiang People’s Publishing House,830049,Urumqi,China)

机构地区：[1]上海理工大学出版印刷与艺术设计学院,上海200093 [2]新疆人民出版社数字出版部,乌鲁木齐830049

出　　处：《数字出版研究》2023年第4期47-56,共10页DIGITAL PUBLISHING RESEARCH

基　　金：国家社会科学基金项目“出版业高质量发展的目标与考核体系研究”(项目编号:22BXW089)中期成果;2023年度第二批智力援疆创新拓展人才计划项目研究成果;上海理工大学人才项目科研资助项目“数字出版基础理论研究”。

摘　　要：出版业高质量发展离不开高质量的出版经济活动,要提高出版活动经济质量,就要基于高质量发展理念,重塑出版产业的要素、结构与功能。在要素层面,提升资本、劳动力等传统生产要素的质量,加快提升数据、信息、知识、技术等新生产要素的协同配置效率,用好书号这一特殊要素,优化其配置效率以提升出版物单品种效益;在结构层面,致力于解决出版业结构不平衡、比例失调、内部不协调等问题,实现出版结构的宏观、中观、微观多维重塑;在功能方面,通过出版经济高质量增长,为出版政治功能、经济功能和文化功能的实现奠定牢固基础。The high-quality development of publishing industry is inseparable from high-quality publishing economic activities.To improve the economic quality of publishing activities,it is necessary to reshape the factors,structure and functions of publishing industry based on the concept of highquality development.At the factor level,it is necessary to improve the quality of traditional production factors such as capital and labor,accelerate the improvement of the synergistically allocative efficiency of new production factors such as data,information,knowledge and technology,and make good use of the allocative efficiency of book number to improve benefit of the single variety of publications.At the structure level,it is committed to solving the problems of structural imbalance,disproportionality,and internal incoherence in publishing industry,and realizing the multi-dimensional reconstruction of publishing structure from macro-view,middle-view and micro-view.At the function level,through the high-quality growth of publishing economy,a solid foundation is laid for the realization of political,economic and cultural functions of publishing.

关 键 词：出版业高质量发展 数据要素 数字出版 出版融合发展 出版经济 

分 类 号：G239.2[文化科学]