抖音自媒体视频对艺术类高校图书馆阅读推广的经验借鉴与启示  

The Creation Experience and Enlightenment of TikTok We-Media Videos for Reading Promotion at Art University Libraries

作　　者：梁茁草 Liang Zhuocao(Library of Beijing Film Academy,Beijing,100088)

机构地区：[1]北京电影学院图书馆,北京100088

出　　处：《高校图书馆工作》2023年第3期74-84,共11页Library Work in Colleges and Universities

基　　金：北京电影学院校级科研一般项目“自媒体视频对艺术类高校图书馆阅读推广的经验借鉴与启示”(项目编号:XP202108)的研究成果之一。

摘　　要：艺术类高校图书馆抖音短视频的发展仍处于起步阶段,而社会化阅读推广短视频发展较快,其创作经验值得借鉴。文章通过网络调查法及内容分析法对阅读推广自媒体账号及其热门视频进行调研,了解目前阅读推广自媒体的运营现状,分析热门视频的必备要素及其特征,以及构成阅读推广视频内容的核心要素。从研究结果中汲取适用于艺术类高校图书馆阅读推广视频创作的经验,并根据艺术类高校图书馆的特点获得启示。The development of short videos for art university libraries on TikTok is still in its infancy,while the development of short videos for social reading promotion is more rapid,and their creation experience is worth learning from.The article studies reading promotion we-media accounts and their popular videos through the network survey method and the content analysis method to understand the current operation status of reading promotion we-media and analyze the necessary elements of popular videos,their characteristics,as well as the core elements that constitute the content of reading promotion videos.The article summarizes the experiences applicable to the creation of reading promotion short videos for art university libraries and draws insights from the characteristics of art university libraries.

关 键 词：抖音 自媒体 阅读推广 短视频 艺术类高校图书馆 

分 类 号：G252.1[文化科学—图书馆学]