高校图书馆参与地方老字号文化资源建设的实践探索  

Exploring the Involvement of University Libraries in the Preservation and Promotion of Local Time-Honored Cultural Heritage

作　　者：李林瑛 李向云 于冬 Li Linying;Li Xiangyun;Yu Dong

机构地区：[1]潍坊医学院图书馆,山东潍坊261053

出　　处：《图书馆研究与工作》2023年第11期68-72,共5页Library Science Research & Work

摘　　要：老字号是无形的工商业遗产,其文化资源记录了企业的发展演化进程,反映了城市文化的变迁与传承。高校图书馆应该充分利用自身优势,积极参与老字号文化资源建设。潍坊医学院图书馆通过多种渠道广泛收集地方老字号相关文献及实物资源,应用数字化技术对资源进行保护处理,深入挖掘其内在价值及文化内涵,开展相关阅读推广活动,让老字号的原生态文化底蕴得到更多呈现。Time-honored brands,known as"Laozihao"in Chinese,represent invaluable heritage in the realm of commerce and industry.They encapsulate the developmental journey and evolution of businesses,reflecting the ever-changing tapestry of urban culture and its enduring legacy.University libraries,leveraging their inherent strengths,should actively engage in the cultural preservation and promotion of these esteemed brands.The library of Weifang Medical University diligently collects an extensive array of local literature and tangible artifacts associated with time-honored brands through diverse channels.Employing cutting-edge digital technologies,they safeguard and preserve these resources,delving deep into their intrinsic value and cultural richness.Furthermore,they enthusiastically spearhead relevant activities to promote reading and appreciation.Through meticulous research and pragmatic exploration of university libraries'involvement in the revitalization of time-honored brand culture,this article presents strategic approaches such as gathering original resources,digital preservation and processing,as well as the dissemination and promotion of cultural assets.These measures aim to augment the commercial brand influence of time-honored brands,foster a sense of urban identity and belonging among citizens,and bolster the city's economic and cultural soft power..

关 键 词：潍坊 老字号 城市记忆 城市文化 高校图书馆 资源建设 

分 类 号：G258.6[文化科学—图书馆学] G250.74