基于社会资本理论的网络舆情信息传播效果研究  

Research on the Effect of Online Public Opinion Information Dissemination Based on Social Capital Theory

作　　者：杨永清[1] 孙凯 张媛媛[1] YANG Yongqing;SUN Kai;ZHANG Yuanyuan(School of Management Science and Engineering,Shandong Technology and Business University,Yantai 264005,China;不详)

机构地区：[1]山东工商学院管理科学与工程学院,山东烟台264005

出　　处：《武汉理工大学学报（信息与管理工程版）》2023年第5期779-784,816,共7页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家社会科学基金项目(20BSH151);教育部人文社会科学研究项目(18YJCZH223);山东省自然科学基金项目(ZR2020MG006).

摘　　要：为帮助舆情管理部门理解社交媒体用户网络社会资本对舆情信息传播效果的影响机理,对网络舆情进行更有针对性的引导和治理。基于社会资本理论及舆情生命周期理论,从信息发布者的结构性社会资本、关系性社会资本和认知性社会资本3个方面探究信息传播效果的影响因素,并比较舆情不同阶段调节作用的差异性。结构性社会资本、关系性社会资本、认知性社会资本均正向影响信息的传播广度和传播深度;舆情生命周期负向调节粉丝数、微博数及信息完善度对网络舆情信息传播效果的影响。In order to help the public opinion management department understand the influence mechanism of social media users′network social capital on the dissemination effect of public opinion information,the network public opinion is guided and governed more pertinently.Based on social capital theory and public opinion life cycle theory,this paper explored the influencing factors of information dissemination effect from three aspects:structural social capital,relational social capital and cognitive social capital of information publishers,and compared the differences in the regulatory effects of public opinion at different stages.Structural social capital,relational social capital and cognitive social capital all positively affected the breadth and depth of information dissemination.The public opinion life cycle negatively regulated the influence of the number of fans,the number of microblogs and the degree of information perfection on the effect of network public opinion information dissemination.

关 键 词：社会资本 信息传播效果 信息传播广度 信息传播深度 舆情生命周期 

分 类 号：G206[文化科学—传播学]