旅游山水民歌《江西风景独好》品牌建设研究  

Research on the brand construction of"Jiangxi Unique Scenery"tourism landscape folk songs

作　　者：李珺[1] 涂郑鑫 LI Jun;TU Zhengxin(School of Arts,Jiangxi University of Finance and Economics,Nanchang,Jiangxi,330013,China)

机构地区：[1]江西财经大学艺术学院,江西南昌330013

出　　处：《豫章师范学院学报》2023年第5期119-122,128,共5页Journal of Yuzhang Normal University

基　　金：2020年度江西高校人文社科课题“‘江西风景独好’旅游山水民歌集群与品牌建设研究”(编号:YS20111)。

摘　　要：以江西民歌文化为对象,结合地域、旅游文化,深入挖掘江西山水旅游资源从而达到建立《江西风景独好》的山水民歌品牌效应建设的设想。旅游山水民歌《江西风景独好》品牌建设具有独特的文化内涵和形象定位,凸显了江西独特的山水资源和民歌传统,对提升旅游形象和地域知名度,推动江西旅游事业的发展具有重要意义。Taking Jiangxi folk song culture as the object,combining with the region and tourism culture,the author deeply excavates Jiangxi landscape tourism resources to achieve the idea of building the brand effect of Jiangxi landscape folk song.The brand construction of"Jiangxi Scenery is unique"tourism landscape folk song has unique cultural connotation and image positioning,highlighting the unique landscape resources and folk song tradition of Jiangxi,which is of great significance to enhance the tourism image and regional visibility and promote the development of Jiangxi tourism.

关 键 词：江西风景独好 旅游山水民歌 独特文化内涵 品牌建设 

分 类 号：J607[艺术—音乐]