试析融媒体技术对晋剧艺术传播方式的影响  

Exploring the Influence of Integrated Media Technology on the Communication of Jin Opera Art

作　　者：张文琦 苗洁 ZHANG Wenqi;MIAO Jie(Taiyuan Open University,Taiyuan,Shanxi,030024;Shanxi Vocational College of Art,Taiyuan,Shanxi,030002)

机构地区：[1]太原开放大学,山西太原030024 [2]山西艺术职业学院,山西太原030002

出　　处：《山西广播电视大学学报》2023年第3期88-91,共4页Journal of Shanxi Radio & TV University

基　　金：山西开放大学2022年度校级课题“利用新媒体推动晋剧文化”(SXKDKT202222)。

摘　　要：在融媒体飞速发展的现在,人们接收信息的媒介越来越多,对精神文化生活有了更高的要求。晋剧是我国的非物质文化遗产,有着深厚的文化底蕴和历史积淀,但如今它却面临着传承与传播的双重压力。结合融媒体技术发展特点,针对晋剧文化传播现状进行分析,阐述了晋剧文化传播受众断层、传播渠道狭窄等问题,并从加强晋剧文化宣传力度、创新晋剧文化传播方式、利用新技术等方面对如何在新时代下进行晋剧文化传播提出建议。In the current era of rapid development of integrated media technology,people have more and more channels to receive information,and have higher requirements for entertainment and spiritual and cultural life.Jin Opera is an intangible cultural heritage in China,with profound cultural heritage and historical accumulation.However,it now faces dual pressures of inheritance and dissemination.This article analyzes the current situation of Jin Opera cultural dissemination based on the development characteristics of integrated media technology,elaborates on issues such as audience gaps and narrow channels of Jin Opera cultural dissemination,and puts forward suggestions on how to carry out Jin Opera cultural dissemination in the new era by strengthening the promotion of Jin Opera culture,innovating its dissemination methods,and utilizing new technologies.

关 键 词：传承与传播 融媒体技术 晋剧艺术现状 

分 类 号：J825[艺术—戏剧戏曲]