智能生成内容如何影响人的认知与创造?  

How Does Intelligently Generated Content Affect Human Cognition and Creation?

作　　者：彭兰[1,2] PENG LAN(Journalism and Social Dovelopment Research Center,Renmin University of China,.Beijing 100872,China;School of Jouralism,Renmin University of hina,Bejig 100872,China)

机构地区：[1]中国人民大学新闻与社会发展研究中心,北京100872 [2]中国人民大学新闻学院,北京100872

出　　处：《编辑之友》2023年第11期20-28,共9页Editorial Friend

基　　金：中国人民大学2022年度中央高校建设世界一流大学(学科)和特色发展引导专项资金、中央高校基本科研业务费支持项目(2022XWTD001)。

摘　　要：在技术推动下,智能机器参与甚至主导的内容生产扩展到多个内容领域,这些内容以及内容生成的机制与模式,将影响人们对公共信息环境的认知、人的思维方式与认知行为。定制化内容生产目标聚焦个人需要,可能会带来公共议程的弱化风险。智能机器虚构的内容,既可能是机器能力有限所致,也可能是由人指示机器生成,两者都可能对人们的认知产生误导。智能机器完成的整合式内容加工,既可以集成群体智慧,扩展人们的认知空间,也可能带来混乱,干扰认知,削弱内容生产的丰富性,或催化人们的速食化内容消费,将人们的认知限制在平庸水平。即使智能生成内容会在一定程度上带来人的被动性,但机器生产的内容本身仍有一定的创造性,人如果能利用好机器,也会形成内容生产中的创造性。Driven by technology,the participation or even dominance of intelligent machines in content production will expand to various content fields.These contents,as well as the mechanisms and patterns of content generation,will impact people's cognition of the public information environment,their way of thinking,and cognitive behavior.Customized content production will satisfy individual needs better,but also cause the risk of weakening the public agenda.The fabricated content produced by intelligent machines may be either caused by machines'mistakes or generated by human instructions,both of which can mislead people's cognition.The integrated content production carried out by intelligent machines will bring diverse impacts in many ways.Even if intelligent content production can bring about human passivity to a certain extent,the content produced by machines still has a certain degree of creativity.If people can make good use of machines,they will also form creativity in content production.

关 键 词：AIGC 生成式大模型 ChatGPT 知识生产 环境认知 创造性 

分 类 号：G206[文化科学—传播学]