开通私人医生服务对医生团队及团队成员绩效的影响  

How Does Private Doctor Service Participation Affect Performance of Doctor Teams and Team Members

作　　者：刘璇[1] 周舒晴 李嘉[1] LIU Xuan;ZHOU Shuqing;LI Jia(School of Business,East China University of Science and Technology,Shanghai 200237,China)

机构地区：[1]华东理工大学商学院,上海200237

出　　处：《信息系统学报》2023年第2期56-73,共18页China Journal of Information Systems

基　　金：国家自然科学基金面上项目“互联网环境下促进分级诊疗的机理、模式与方法研究”(71971082);“社会化媒体环境下电子健康知识挖掘研究”(71471064);上海市“科技创新行动计划”软科学研究项目“在线医疗社区中医生付费知识活动参与机理及影响研究”(22692110200);“在线健康咨询平台上虚拟医生团队组织创新模式研究”(19692106700)。

摘　　要：私人医生服务团队作为一种新的医疗服务模式,可以为患者提供更加全面、个性化的持续医疗服务,对于缓解线下就医困难具有重要意义.目前对国内私人医生服务以及其对医生团队和团队成员绩效的影响研究较少.本文运用倾向性得分匹配(propensity score matching,PSM)方法,通过好大夫在线网站上医生团队和非医生团队数据,实证研究了开通私人医生服务对医生团队及团队成员绩效的影响.结果显示,开通私人医生服务会显著促进医生团队及团队成员绩效,其中私人医生服务的开通对领衔医生绩效的促进作用显著,而对于非领衔医生的影响并不显著.研究结论丰富了私人医生服务领域的研究成果,揭示了新模式下医生团队绩效提升机理,也为不同角色医生发挥自身在团队中的作用提供了实践指导.As a new medical service model,the private doctor service team can provide patients with more comprehensive and personalized continuous medical services,which is of great significance for alleviating the difficulties of offline medical treatment.At present,there are few studies on domestic private doctor service and its impact on the performance of doctor teams and team members.Using the propensity score matching(PSM)method,this paper empirically studies the impact of the provision of private doctor services on the performance of doctor teams and team members through the data of doctor teams and non-doctor teams on the Haodf.com platform.The results show that the participation of private doctor services will significantly promote the performance of doctor teams and team members,and the participation of private doctor services has a significant effect on the performance of leading doctors,while the impact on non-leading doctors is not significant.The research findings enrich the research in the field of private doctors,reveal the performance improvement mechanism of doctor team under the new model,and also provide practical guidance for doctors with different roles to play their role in the team.

关 键 词：私人医生服务团队 医生绩效 领衔医生 倾向性得分匹配 

分 类 号：C931.2[经济管理—管理学]