基于SWOT模型的江西科普产业发展对策分析  

An Analysis of the Development Countermeasures for the Science Popularization Industry in Jiangxi Province Based on SWOT Model

作　　者：徐秋香 Xu Qiuxiang

机构地区：[1]江西省科学技术馆,江西南昌330046

出　　处：《科技广场》2023年第5期15-23,共9页Science Mosaic

基　　金：江西省管理科学类(定向委托)项目“新时代江西省进一步加强科学技术普及工作政策研究”(项目编号:20213BAA10W15)。

摘　　要：随着中国特色社会主义进入新时代,科普工作迎来了新要求和新挑战。科普产业作为科普产品和服务的输出引擎,在支撑科普事业发展,提升全民科学素养,共同推动科普工作进步方面具有举足轻重的作用。当前,全国范围内科普产业发展方兴未艾,多地加强科普产业政策研究,并因地制宜出台一系列促进科普产业发展的政策及措施。文章以2022年度全国科普统计数据和2022年江西经济社会发展统计数据为基础,结合江西经济社会实际情况,分析江西发展科普产业的优势、劣势、机会和挑战,进而选择适合的发展战略,提出适合江西省科普产业发展的对策建议,以期对江西省科普产业发展有所助益。With the entry of socialism with Chinese characteristics into a new era,science popularization has faced new requirements and challenges.The science popularization industry,as the output engine of science popularization products and services,plays a crucial role in supporting the development of science popularization,enhancing the scientific literacy of the whole people,and jointly promoting the progress of science popularization.At present,the science popularization industry nationwide is in the ascendant.That means it is necessary for many regions to make more efforts to study those policies for the industry and introduces a series of policies and measures according to local conditions as a way to promote its development.Based on the statistical data of the national science popularization in 2022 and the statistical data of the economic and social development of Jiangxi Province in 2022,this paper analyzes the advantages,disadvantages,opportunities,and challenges of developing the science popularization industry in Jiangxi Province by combining with its economic and social situation.Then it proposes some strategies as well as countermeasures and suggestions that are suitable for the development of the science popularization industry in Jiangxi Province,hoping to contribute to the development of its science popularization industry.

关 键 词：江西 科普产业 SWOT 对策 

分 类 号：F49[经济管理—产业经济]