融媒体时代高校思想政治教育话语优化对策研究  

Strategies for Optimizing the Discourse of Ideological and Political Education in Colleges and Universities in the Era of Integrated Media

作　　者：张箴[1] Zhang Zhen(Wuxi Vocational Institute of Commerce,Wuxi 214153,China)

机构地区：[1]无锡商业职业技术学院,江苏无锡214153

出　　处：《无锡商业职业技术学院学报》2023年第5期88-92,共5页Journal of Wuxi Vocational Institute of Commerce

基　　金：江苏高校哲学社会科学研究项目思政专项“融媒体背景下高校思想政治教育话语优化研究”(2021SJB0430)。

摘　　要：用融媒体的传播优势赋能高校思想政治教育,可以优化高校思想政治教育的话语场域、话语语汇、话语文风、话语载体,但同时也会带来消解话语意义、离散话语内容、干扰话语管理、弱化话语认同等一系列问题。高校要从话语本身出发,通过创新话语内容、营造话语环境、推行话语表达、构建话语载体等途径,发挥高校思想政治教育话语的思想引领及价值塑造功能。Empowering ideological and political education in colleges and universities with the communication advantages of integrated media can optimize the discourse field,vocabulary,style,and carrier of ideological and political education.However,it also brings a number of problems,such as the dissolution of discourse meaning,the dispersion of discourse content,the disruption of discourse management,and the weakening of discourse identity.It is suggested that colleges and universities should start from the discourse itself and give full play to the ideological guidance and value shaping functions of their discourse in ideological and political education by innovating discourse content,creating discourse environment,promoting discourse expression,and building discourse carriers.

关 键 词：融媒体 高校思想政治教育 话语优化 

分 类 号：G641[文化科学—高等教育学]