尚智荟品牌图形符号的应用探究  

Study on the Application of Graphic Symbols of Shang Zhihui Brand

作　　者：王亮亮 王进华[1] WANG Liangliang;WANG Jinhua(School of Fine Arts,Shaanxi Normal University,Xi’an,Shaanxi,710119)

机构地区：[1]陕西师范大学美术学院,陕西西安710119

出　　处：《湖南包装》2023年第5期166-169,共4页

摘　　要：运用符号学原理对尚智荟品牌符号展开应用探究,分析品牌传播与符号之间的关系,针对消费社会提出尚智荟品牌符号在表现形式上的差异化对策,阐述尚智荟品牌内容和符号要素对信息传播的影响。全篇以符号学理论为支撑,以现实品牌传播为依据,从而进一步理解尚智荟品牌图形符号对品牌形象传播的必要性和有效性。Use the principles of semiotics to carry out applied research on the brand symbols of Shangzhihui,analyze the relationship between brand communication and symbols,propose differentiated strategies for the expression of Shangzhihui brand symbols in the consumer society,and elaborate on the content and symbols of Shangzhihui brand The impact of factors on information dissemination.The whole article is supported by semiotic theory and based on actual brand communication,so as to further understand the necessity and effectiveness of Shangzhihui brand graphic symbols in brand image communication.

关 键 词：符号学 品牌形象 信息传播 图形符号 

分 类 号：J524[艺术—艺术设计]