文学豫军传播的融媒突破  

A Breakthrough in the Integration of Media in the Dissemination of“Henan Literature Army”

作　　者：侯巧红 程华宇 刘俊娟 HOU Qiaohong;CHENG Huayu;LIU Junjuan(College of Literature,Zhengzhou University,Zhengzhou,Hennan 450001,China;College of Foreign Languages,Zhengzhou Business University,Zhengzhou,Henan 451200,China)

机构地区：[1]郑州大学文学院,河南郑州450001 [2]郑州工商学院外国语学院,河南郑州451200

出　　处：《中州大学学报》2023年第5期74-79,共6页Journal of Zhongzhou University

基　　金：河南省哲学社会科学规划年度项目“融媒视域下文学豫军作品的国际传播研究”(2022BWX030);河南省教育厅人文社会科学研究项目“融媒体视域下中原文学的国际文化传播问题研究”(2023-ZZJH-388)。

摘　　要：“文学豫军”是当代文坛的重要力量,方兴未艾的融媒技术正为文学豫军的国际化传播带来重要契机。融媒技术在理念上实现了从认同到共同的突破,形成了立足融媒平台,内容与渠道齐头并进的新态势。如何利用融媒技术打造文学豫军的跨国际、跨文化传播,这是学界面临的重要课题。本文认为通过打造IP产业链、拓宽文学传播渠道,可以进一步提升文学豫军整体的国际影响力,助力世界文学审美共同体的构建。“Henan literature army”is an important force in the contemporary literary world.The integration of media technology has brought an important opportunity for the international dissemination of“Henan literature army”.It has achieved a breakthrough from recognition to common understanding in terms of concept,and has established a new trend of content and channels advancing side by side based on the integration of media platforms in practice.How to use Integrated media technology to create cross International and cross cultural communication of“Henan literature army”,this is also an important issue faced by scholars.This article believes that by building an IP industry chain and expanding literary communication channels,international influence of the“Henan literature army”can be further enhanced,and the construction of a global literary aesthetic community can be assisted.

关 键 词：文学豫军 融媒技术 国际化传播 

分 类 号：G206[文化科学—传播学]