大雁塔文化元素在西安城市形象文创设计中的应用研究  

Research on the Application of Cultural Elements of the Wild Goose Pagoda in the Cultural Creation of Xi'an City Image

作　　者：李奕萱 LI Yixuan(Xi'an Academy of Fine Arts,Xi'an 710000,China)

机构地区：[1]西安美术学院,陕西西安710000

出　　处：《鞋类工艺与设计》2023年第21期64-66,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着时代的不断发展,文创产品日益贴近我们的日常生活,愿意为文化买单的人逐渐增多。在这种趋势影响下,文创产品在城市形象的传播上逐步形成潮流。大雁塔作为西安市的标志性建筑之一为人们所熟知。本文以大雁塔为切入点,分析如何通过大雁塔中的文化元素与文创产品的巧妙结合,展现出西安浑厚的文化底蕴,引发人们对西安市的兴趣,从而更好地传播西安城市形象。With the continuous development of the times,cultural and creative products are increasingly close to our daily lives,and the number of people willing and willing to pay for culture is gradually increasing.Under the influence of this trend,cultural and creative products have gradually formed a trend in the dissemination of urban image.The Big Wild Goose Pagoda is well-known as one of the iconic buildings in Xi'an.This article takes the Big Wild Goose Pagoda as the starting point to analyze how to showcase the rich cultural heritage of Xi'an through the clever combination of cultural elements and cultural and creative products in the Big Wild Goose Pagoda,stimulate people's interest in the Big Wild Goose Pagoda and Xi'an city,and thus better spread the image of Xi'an city.

关 键 词：大雁塔 西安城市形象 文创设计 

分 类 号：TU-80[艺术—艺术设计]