乡村旅游地居民旅游发展感知变化研究——以重庆市荷和原乡为例  

A Study on the Changes in the Perception of Residents of Rural Tourism Before and After the Development of Tourism——Taking Hehe yuan Township,Chongqing City,as an Example

作　　者：龚凤 王昕[1] 孙天怡 张罗雪 Gong Feng;Wang Xin;Sun Tianyi;Zhang Luoxue(College of Geography and Tourism,Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆师范大学地理与旅游学院,重庆401331

出　　处：《绿色科技》2023年第18期228-233,共6页Journal of Green Science and Technology

基　　金：国家社会科学基金项目(编号:18XSH013);重庆市社会科学基金项目(编号:21SKGH408)。

摘　　要：乡村旅游地居民是乡村发展的见证者与承受者,是乡村旅游发展不可或缺的部分,居民对于乡村旅游业的感知至关重要,居民的积极感知有益于乡村旅游蓬勃发展,消极感知带来障碍。选取重庆市荷和原乡旅游景区内64名居民进行了深度访谈,运用扎根理论研究范式,使用Nvivo 12软件,对访谈的64份问卷进行编码,探究了乡村旅游地居民发展旅游前后感知变化,从而构建了乡村旅游地居民发展旅游前后感知模型。结果发现:乡村旅游地居民对发展旅游前后感知变化的关键因素包括生活感知、社会感知、情绪感知以及利益感知4大主要感知范畴,其中生活感知与情绪感知受个人因素把控,社会感知与利益感知受群体因素把控,而个人感知与群体感知二者相辅相成。Residents of rural tourism are witnesses and bearers of rural development,and are an indispensable part of rural tourism development.Residents'perception of rural tourism is very important.Residents'positive perception is conducive to the vigorous development of rural tourism.Negative perception brings obstacles.In this paper,64 residents of Chongqing Hehe Yuanxiang Tourist Scenic Area were selected for in-depth interviews.The grounded theoretical research paradigm 12 software were used.64 questionnaires were encoded to explore the perception changes of rural tourism residents before and after tourism development,so as to construct a perception model of rural tourism residents before and after tourism development.It is found that the key factors of the perception changes of rural tourism residents before and after the development of tourism include four main perception categories:life perception,social perception,emotional perception and interest perception.Life perception and emotional perception are controlled by individual factors;social perception and interest perception are controlled by group factors,and individual perception and group perception complement each other.

关 键 词：乡村旅游地居民 荷和原乡 乡村旅游 感知 

分 类 号：F592.7[经济管理—旅游管理]