推动经济增长的农村居民消费行为示范效应研究  

Research on the Demonstration Effect of Rural Residents'Consumption Behaviour in Promoting Economic Growth

作　　者：吴学品[1] 陈旭 马永俊 WU Xue-pin;CHEN Xu;MA Yong-jun(School of International Business,Hainan University,Haikou,Hainan 570228)

机构地区：[1]海南大学国际商学院,海南海口570228

出　　处：《江南大学学报（人文社会科学版）》2023年第5期51-63,76,共14页Journal of Jiangnan University：Humanities & Social Sciences Edition

基　　金：国家社会科学基金一般项目“基于习惯形成嵌入面板ELES模型视角的城乡居民消费结构研究”(19BJL047)。

摘　　要：文章构建了包含示范效应的面板ELES多层统计模型,基于我国31个省份中126个地级市2011-2020年的消费支出面板数据,实证分析了嵌入性变量城镇化水平、人均受教育年限、互联网宽带普及率、数字普惠金融以及收入差距对农村居民消费行为的示范效应的影响及其作用途径。结果表明:我国农村地区在食品烟酒、衣着、居住、家设服务、医疗保健、交通通讯和文教娱乐消费方面均存在显著的示范效应;从作用效果来看,城镇化的推进、人均受教育水平的提升、互联网普及程度的提高以及数字普惠金融的发展都能够不同程度地促进我国农村地区在不同消费类型上的示范效应,而收入差距的拉大则会显著抑制农村居民在食品烟酒、医疗保健和交通通讯方面消费的示范效应;从对示范效应的作用程度来看,互联网普及和数字普惠金融对示范效应的作用程度较强,而人均受教育程度、城镇化水平和收入差距对示范效应的作用程度则较弱。A panel ELES multi-layer statistical model including demonstration effect is constructed in this paper.Based on the panel data of consumption expenditure from 126 prefecture-level cities in 31 provinces in China from 2011 to 2020,the demonstration effect on rural residents'consumption behavior of the impact of embedded urbanization level variables,years of education per capita,Internet broadband penetration,digital inclusive finance and income gap is empirically analyzed,as well as and how it works.The results show the existence of significant demonstration effects on food,tobacco and alcohol,clothing,housing,home furnishing services,health care,transport and communication,and education and entertainment in rural areas of China.From the perspective of the effects,the promotion of urbanization,the increase of education level per capita,the increase of Internet penetration and the development of digital inclusive finance can increase the demonstration effect of different types of consumption in rural areas to different degrees.At the same time,the widening income gap will significantly inhibit the demonstration effect of rural residents in food,tobacco and alcohol,medicare,transportation and communication.Regarding the magnitude of the demonstration effect,Internet penetration and digital financial inclusion play a stronger role,while the effect of education per capita,urbanization and income disparity on demonstration effect is weaker.

关 键 词：示范效应 农村消费 ELES多层统计模型 

分 类 号：F323.8[经济管理—产业经济] F224