走向“数字社会”进程中的科学普及  

Science Popularization in the Transition to"Digital Society"

作　　者：李正风 张徐姗[1] Li Zhengfeng;Zhang Xushan(School of Social Sciences,Tsinghua University,Beijing 100084;Center for Science,Technology and Society,Tsinghua University,Beijing 100084)

机构地区：[1]清华大学社会科学学院,北京100084 [2]清华大学科学技术与社会研究中心,北京100084

出　　处：《科普研究》2023年第4期8-17,106,共11页Studies on Science Popularization

基　　金：国家社科基金重大项目“深入推进科技体制改革与完善国家科技治理体系研究”(21ZDA017);中国科协创新战略研究院科研项目“当代科学与社会关系新变化与新时代科学文化建设研究”(2022-hjs-06)。

摘　　要：随着数字技术的发展与广泛应用,社会各领域都受到数字化转型的深刻影响,传统社会不断向多形态的数字社会演变。在走向数字社会的进程中,科学普及也发生了重要变化,需要采取新的发展策略。基于对数字化转型的过程、结果及其未来演化趋势的分析,本文提出了数字社会的三种形态:形态一是正在经历数字化转型的现实社会;形态二是现实社会数字化形成的海量数据构成的数字空间,是现实社会及其变化的数字映射;形态三是运用多种数字技术构建的虚拟世界。基于这一分析,本文进一步探讨了不同数字社会形态下科学普及的变化:在形态一的数字社会中,科学普及呈现出多样化、大众化的特征;在形态二的数字社会中,基于算法的智能化传播日益突出;在形态三的数字社会中,以技术为中介的具身传播日益重要。针对上述转变,本文提出了在数字化转型过程中科学普及的发展策略,包括促进多主体参与和对话,加强以数据和算法为核心的传播,以及综合利用下一代数字技术创造新的传播体验等。With the rapid development and widespread use of digital technology,digital transformation has profoundly influenced various sectors of society.The traditional society is evolving into a multifaceted"digital society".In this process,important changes have occurred in science popularization,calling for new development strategies.Based on understanding the process,outcomes,and future trends of digital transformation,this paper proposes three forms of digital society.Form 1 is the real society undergoing digital transformation.Form 2 is the digital space composed of the massive data generated from the digitization of the real society,digitally mapping the real society and its changes.Form 3 is the virtual world constructed by multiple digital technologies.Building upon this analysis,this paper further explores the changes in science popularization in different forms of digital society.In Form 1 digital society,science popularization turn out to be diversified and equalized.In Form 2 digital society,algorithm-driven intelligent communication becomes prominent.In Form 3 digital society,technology-mediated embodied communication gains significance.In light of these shifts,this paper proposes developing strategies for science popularization in the digital transformation.These include fostering multi-party engagement and dialogue,enhancing-data and algorithm-centered communication,using next-generation digital technologies to create novel communication experiences,and so forth.

关 键 词：数字化转型 数字社会 科学普及 

分 类 号：N4[自然科学总论] F49[经济管理—产业经济]