专业电视频道向全媒体转型发展现状与路径分析  

Analysis of the Current Development Situation and Path of the Transformation of Professional TV Channels to All-media

作　　者：陈立 孙俨婷 彭昕 Chen Li;Sun Yanting;Peng Xin

机构地区：[1]江西广播电视台公共·农业频道

出　　处：《老区建设》2023年第10期74-80,共7页

摘　　要：全媒体传播体系是媒体融合发展的根本方向。专业电视频道作为推动电视媒体融合发展的“生力军”,虽然在向全媒体转型过程中已经开辟出了不少新赛道、新功能、新服务,但在产品供给、机制运行、平台建设等方面仍然面临着诸多困境。为应对这些难题,专业电视频道未来应进一步深化存量与增量融合、主业与产业融合、形态与生态融合,并在思维之变、面貌之变、格局之变中寻找符合自身发展的突围路径,以实现全面转型。The all-media communication system is the fundamental direction for the development of media integra-tion,As a new force promoting the integration and development of television media,professional TV channels have opened up many new tracks,functions,and services.However,they still face many difficulties in product supply,mechanism operation,platform construction,and other aspects.To address these challenges,professional TV chan-nels should further deepen the integration of stock and increment,main business and industry,form and ecology in the future,and seek breakthrough paths that are in line with their own development through changes in thinking,ap-pearance,and pattern,in order to achieve comprehensive transformation.

关 键 词：专业频道 全媒体 媒体融合 

分 类 号：G220[文化科学]