数字化转型与跨国企业海外市场进入模式选择——基于A股上市公司的经验证据  

Digital Transformation and Foreign Market Entry Mode Choices:Empirical Evidence from China’A-share Listed Companies

作　　者：俞荣建 白伟[3] 江婷婷 罗心言 Yu Rongjian;Bai Wei;Jiang Tingting;Lou Xingyan(School of Business Administration(MBA School),Zhejiang Gongshang University,Hangzhou 310018)

机构地区：[1]浙江工商大学现代商贸研究中心 [2]浙江工商大学中国链研究中心 [3]浙江工商大学工商管理学院(MBA学院),杭州310018

出　　处：《浙江社会科学》2023年第11期28-37,155,156,共12页Zhejiang Social Sciences

基　　金：国家社会科学基金重大招标项目“中国深度参与全球创新链治理的机制、路径与政策研究”(20&ZD124);国家自然科学基金面上项目“异质性全球创新链知识溢出机理:二元关系视角下基于mvQCA方法的跨层次实证研究”(71973129);国家社会科学基金青年项目“中国跨国企业海外数字风险生成逻辑及其协同治理研究”(23CGL001);杭州市哲学社会科学规划课题“大数据管理能力促进跨国企业母子公司创新绩效的机制研究:基于双向赋能的视角”(Z22JC096);教育部高等教育司2022年国家级大学生创新创业训练计划项目“数字化转型如何影响海外子公司绩效”(GJ202201003)。

摘　　要：本文基于2007-2020年中国A股制造业上市公司数据,探究了数字化转型对跨国企业海外市场进入模式选择的影响。结果表明:(1)数字化转型能提高企业特有资源的可转移性、降低企业对东道国互补性资源的依赖,从而提升跨国企业以独资模式进入海外市场的可能性。(2)企业创新能力在数字化转型对跨国企业海外市场进入模式选择的影响过程中发挥中介作用,即数字化转型有助于增强跨国企业的创新能力,而具备创新能力的跨国企业出于保护自身特有资源优势的考虑会选择资源承诺更高的独资模式。(3)数字化转型对跨国企业海外市场进入模式选择的影响随双边政治关系、高科技行业性质、高管海外背景的不同而存在异质性。(4)进一步研究表明,数字化转型可以通过提升跨国企业以独资模式进入海外市场的可能性,实现海外子公司经营绩效的改善。Based on the data of China’s A-share manufacturing listed companies from 2007 to 2020,this paper uses transaction cost theory and resource-based view to explain and empirically test the impact of digital transformation on multinational enterprises(MNEs)’choices of foreign market entry mode.The results show that:(1)digital transformation can promote the transferability of firm-specif assets of MNEs,help enterprises reduce their dependence on complementary resources of host countries,and thus improve the possibility of the enterprise to enter the overseas market in the mode of wholly-owned subsidiary;(2)firm innovation capability plays an intermediary role between digital transformation and MNEs’choice of foreign market entry mode:Digital transformation helps to enhance firm innovation capability,and enterprises with innovative ability will choose the wholly-owned mode with higher resource commitment to enter overseas market in order to protect their firm-specific resource;(3)based on heterogeneity,it is found that the influence of digital transformation on enterprises’choice of foreign market entry mode is influenced by the heterogeneity of bilateral political relations,the nature of high-tech industry,and the overseas background of senior executives;(4)through further research,it is found that digital transformation can improve the operating performance of overseas subsidiaries by increasing the possibility of MNEs entering overseas markets in the mode of wholly-owned subsidiary.This study has enriched and expanded the research on the impact of digital transformation on the entry mode of foreign markets,and provided a reference for Chinese manufacturing enterprises to rationally choose the entry mode of overseas markets to carry out internationalization under the background of digital economy.

关 键 词：数字化转型 海外市场进入模式 企业特有资源 东道国互补性资源 

分 类 号：F49[经济管理—产业经济] F425F125