基于形象遮蔽理论的文化遗产地旅游利用研究——以贵州海龙屯土司遗产为例  

Research on the Tourism Utilization of Cultural Heritage Sites Based on Image Screening Theory:A Case Study of the Tusi Heritage in Hailongtun,Guizhou

作　　者：袁佩佩 Yuan Peipei

机构地区：[1]六盘水市文物局,贵州六盘水553000

出　　处：《文博学刊》2023年第3期113-122,共10页Journal of Archaeology and Museology

摘　　要：形象遮蔽现象普遍存在于旅游活动中,而文化遗产的保护利用同样可能面临旅游形象遮蔽的问题。将形象遮蔽理论引入贵州海龙屯土司世界文化遗产地旅游利用研究,分析遗产地同时作为旅游地时面临的多重遮蔽因素,通过击破形象遮蔽中的认知、利益、吸引力三大遮蔽因素,遗产地可在遮蔽中突围而出。在文物保护与旅游融合的发展战略下,重视文化遗产地旅游形象遮蔽现象,以旅游行为凸显文化遗产的内涵与独特价值,可激活中华民族文化血脉,实现经济发展与文化传承的共赢。The screening phenomenon is common in tourism activities,while the current situation regarding the preservation and utilization of cultural heritage is not optimistic.This study introduces the theory of image screening from tourism research into the tourism utilization of the World Cultural Heritage Tusi Sites in Hailongtun,Guizhou.It analyzes the multiple screening factors that impact a heritage site when it functions as both a heritage site and a tourist destination.The study proposes that by overcoming the three major screening factors of cognition,interest and attractiveness in image screening,heritage sites can break free from screening and stand out.Under the development strategy of integrating cultural heritage protection and tourism,it is crucial to pay attention to the tourism screening phenomenon of cultural heritage sites.This will help highlight the connotation and unique value of cultural heritage through tourism behavior,activate the cultural lifeblood of the Chinese nation,and achieve a win-win situation between economic development andculturalinheritance.

关 键 词：旅游形象 形象遮蔽 文化遗产地 旅游利用 海龙屯 

分 类 号：G122[文化科学]