“一带一路”背景下十堰市纺织业跨境电商发展路径探究  

Research on Development Path of Cross-border E-commerce of Shiyan Textile Industry under Background of“the Belt and Road”Initiative

作　　者：蒋菁华[1] 王艳丽 Jiang Jinghua;Wang Yanli(School of Tourism and Trade,Hubei Industrial Polytechnic,Shiyan Hubei 442000)

机构地区：[1]湖北工业职业技术学院旅游商贸学院,湖北十堰442000

出　　处：《山东纺织经济》2023年第10期1-4,共4页Shandong Textile Economy

基　　金：湖北工业职业技术学院2022年教研项目“新媒体运营模式下的跨境电商课程建设——以湖北工业职业技术学院为例”(湖工职院发〔2022〕13号2022JY22)。

摘　　要：我国社会经济发展至新的阶段,国内跨境电商业务进入了转型期,这也推动了资源和技术的整合,同时也为各行业发展注入了新的动力。纺织业作为十堰市的产业之一,须抓住时代发展契机,积极探寻纺织业跨境电商发展之路。为此,文章立足“一带一路”这一背景,分析了十堰市纺织业跨境电商如何走出一条可行、高质的发展道路,即从政府支持、技术应用、物流建设、服务质量提升、管理机制设立、人才培养等六个方面入手,探究了十堰市纺织业发展跨境电商的路径,以期促进十堰市纺织业的繁荣发展。China’s socio-economic development has reached a new phase,and domestic cross-border e-commerce business has entered a transformational period,which has also promoted the integration of resources and technology and injected new impetus into the development of various industries.As one of the industries in Shiyan City,the textile industry must seize the opportunity of the times to actively explore the development of cross-border e-commerce in the textile industry.Therefore,based on the background of the“the Belt and Road”Initiative,the article analyzes how Shiyan cross-border e-commerce of textile industry can find a feasible and high-quality development path,starting from the following six aspects:government support,technology application,logistics construction,service quality improvement,management mechanism establishment,and talent training,and explores the path of Shiyan textile industry to develop cross-border e-commerce,with a view to promoting the prosperity and development of Shiyan textile industry.

关 键 词：一带一路 纺织业 跨境电商 

分 类 号：F724.6[经济管理—产业经济] F752.8