山地户外旅游目的地游客满意度的影响因素研究——以四姑娘山为例  

The Influencing Factors of Tourist Satisfaction in Mountain Outdoor Tourism Destinations--A Case Study of Siguniang Mountain

作　　者：龚剑 杨远瑶 凌小盼 刘勇 GONG Jian;YANG Yuanyao;LING Xiaopan;LIU Yong(Chengdu College of Sichuan Foreign Studies University,Yibin,Sichuan 644000,China;The Party School of Yibin Municipal of Committee C.P.C,Yibin,Sichuan 644000,China;School of Sports and Leisure,Sichuan Tourism University,Chengdu 610100,China)

机构地区：[1]四川外国语大学成都学院,四川宜宾644000 [2]中共宜宾市委党校,四川宜宾644000 [3]四川旅游学院运动与休闲学院,成都610100

出　　处：《Journal of Resources and Ecology》2023年第6期1282-1291,共10页资源与生态学报（英文版）

基　　金：The Key Research Base of Sichuan Provincial Department of Education Humanities and Social Sciences Project(XXTYCY2023C10);The Key Research Base of Philosophy and Social Sciences in Sichuan Province Project(LY23-23);The Zigong Philosophy and Social Science Research Base(GT-02202303)。

摘　　要：本文主要研究山地户外旅游发展对地域经济、人文环境、基础设施、人才服务等的影响,并采用定性研究和定量研究相结合分析山地户外旅游发展过程中对区域发展的优势和不足,结合实际调查提出相应的可持续发展措施,为最终实现山地户外旅游业及居民和谐共赢提供一定指导和实践作用。以四姑娘山为调研地域,采取文献资料法、问卷调查法和实地访谈法,运用SPSS26和Smartpls构建结构方程模型进行相关维度影响分析。得出以下结论:山地户外旅游目的地吸引物和目的地人文环境对旅游地游客满意度产生高度的显著性关系;山地户外旅游目的地服务和基础设施服务对游客满意度的显著性关系;其中山地户外旅游目的地消费的路径系数接近0,显著性水平大于0.05,至此,山地户外旅游目的地消费对游客满意度未产生影响的关系。通过Smartpls相关分析,得出四姑娘山山地户外旅游目的地游客满意度主要受山地户外旅游地的人文环境、旅游吸引物和旅游设施的影响。结构方程模型最终结果分析表明,旅游目的地的文化环境和旅游吸引物这两个因素对游客的满意度有较高的正向显著关系,而旅游目的地设施对游客满意度的显著影响关系较弱,而旅游目的地的服务因素对游客满意度的正向影响关系较微弱,最终形成“两强一较弱一微弱”的功能关系。最后本文从人文环境、基础设施、人才服务、旅游地综合发展等提出优化和提升游客满意度的建议,其对游客满意度提升和旅游地可持续发展等具有一定的参考价值。This study mainly examines the factors influencing mountain outdoor tourism development in light of the regional economy,human environment,infrastructure,talent services,and other aspects.It analyzes the advantages and disadvantages of mountain outdoor tourism development in the process of regional development by combining qualitative research with quantitative research,and puts forward corresponding sustainable development measures in combination with an actual investigation.These measures can provide certain guidance and practical information for the ultimate realization of mountain outdoor tourism in harmony with the residents,which is a win-win situation.Taking Siguniang Mountain as the research area,we adopted the methods of literature review,questionnaire survey and field interview,and used SPSS26 and Smartpls to construct a structural variance model for the related dimensional impact analysis.The results show that the attractants of a mountain outdoor tourism destination and the humanistic environment of the destination have a highly significant relationship with tourist satisfaction.Mountain outdoor tourism destination services and facilities have a low degree of significant relationships with tourist satisfaction.Among them,the path coefficient of outdoor tourism destination consumption in mountainous areas is close to 0,and the significance level is greater than 0.05,so the relationship between destination consumption and tourist satisfaction has not been affected.The correlation analysis of Smartpls showed that the tourist satisfaction of mountain outdoor tourism destinations in Siguniang Mountain is mainly affected by the cultural environment,tourism attractions and tourism facilities of the mountain outdoor tourism destinations.The analysis of the final results of the structural equation model indicated that the cultural environment and tourist attractions of the tourist destination have high positive significant relationships with the satisfaction of tourists,while the significance of the relationsh

关 键 词：山地户外旅游 目的地 四姑娘山 满意度 影响因素 

分 类 号：TU984.18[建筑科学—城市规划与设计]