疫情常态化环境下中国酒店康体的发展前景  

Prospect of the Hotel Health and Sports Section in China during the Epidemic

作　　者：祝心仪 ZHU Xinyi(Shanghai Business School,Shanghai 200235,China)

机构地区：[1]上海商学院,上海200235

出　　处：《Journal of Resources and Ecology》2023年第6期1344-1349,共6页资源与生态学报（英文版）

摘　　要：酒店自身的经济效益,是酒店在市场环境下求得生存发展的基本条件,也是酒店从事各项经营活动的根本目的。所以,在疫情常态化大环境下,在入住率、餐饮量下降的巨大生存挑战下,有效提升酒店的康乐效益,是一个很有探索前景的方向。现今,人们更加关注健康,所以在康乐业中的康体更受大家欢迎与关注。开发更多、更具有吸引力的康体项目,是酒店提升消费水平、提高消费者满意度、提高酒店社会效益和经济效益的必要手段。本文通过文献分析法、对比分析法等对中国酒店行业发展过程中所面临的转型和发展问题进行了梳理与总结。同时结合近几年的相关数据与报告,从中国酒店内的健康与体育项目出发,分析研究酒店康体项目存在的价值,构建出酒店康体项目未来发展方向与发展前景的整套思路框架。结果表明:(1)我国旅游市场潜力巨大,而国内星级酒店数量也在连年递增,酒店市场竞争变得越发激烈,挑战与机遇并存。(2)在新冠肺炎疫情的冲击下,酒店顾客的消费需求较从前呈现出了较为显著的差异,建立并发展酒店康乐项目将成为促进酒店经济发展的重要手段之一。(3)通过完善内外部宣传方式,建立会员机制,将传统与创新结合,积极开展主题活动,组织线上康体等方式创新康体项目,对酒店康体的未来发展有着重大意义。此研究结果为新时代酒店业的创新模式提供理论支持,对酒店业的发展具有现实意义。The economic benefits of hotels are the basic conditions for their survival and development in the market environment,and are also the fundamental purpose for engaging in various business activities.Therefore,while facing great survival challenges from declining occupancy rates and catering activities during the epidemic,it is beneficial for hotels to effectively improve their recreation benefits.People are focusing more on health these days,so the health and sports section in the recreational industry is increasingly popular.Therefore,developing more attractive health and sports projects is a must for hotels to increase the consumption level,improve consumer satisfaction,and improve their social as well as economic benefits.Through various methods of analysis,such as literature analysis and comparative analysis,this study summarizes the transformation and development problems confronted by China's hotel industry in the process of development.At the same time,combined with the relevant data and reports from recent years,and starting from the health and sports items of hotels in China,this study then analyzes the existing value of hotel health and sports projects,and constructs a comprehensive framework for the future development direction and prospects of hotel health and sports items.The results show three main aspects of this system.(1)The potential of China's tourism market is huge,and as the number of domestic star hotels has been increasing year by year,the competition in the hotel market has become more and more fierce,which provides both a challenge and an opportunity for the current hotel industry.(2)Under the impact of the new COVID-19epidemic,the consumer demand of hotel customers has shown a more distinctive difference,and the establishment of recreational projects will be one of the important means for promoting the development of the hotel.(3)By improving the internal and external publicity approaches,hotels can establish member mechanisms,combine tradition with innovation,actively carry out thematic

关 键 词：疫情常态化 酒店康乐业 康体 

分 类 号：F719.2[经济管理—产业经济]