戏剧脸谱元素在旅游文创产品设计中的应用  

The Application of Dramatic Facial Makeup Elements in the Design of Tourism Cultural and Creative Products

作　　者：严一川 YAN Yichuan(University of Science Malaysia,Penang 11800,Malaysia)

机构地区：[1]马来西亚理科大学,马来西亚槟城11800

出　　处：《玩具世界》2023年第5期88-90,共3页Toys World

摘　　要：戏剧脸谱是中国传统文化的重要组成部分,其应用能够使旅游文创产品更具有特色和魅力,提升消费者的购买意愿。设计师可以通过创新将戏剧脸谱元素和当地的文化、景点等元素融合在一起,创造出独具特色的旅游文创产品。文章对当前戏剧脸谱元素在旅游文创产品设计中应用的问题进行分析,并结合具体案例分析,提出提升设计效果的应用策略,为旅游文创产品的设计提供有益的借鉴和启示。Dramatic facial makeup is an important part of traditional Chinese culture.Its application can make tourism cultural and creative products more distinctive and attractive and enhance consumers'purchase intention.Through innovation,designers can integrate dramatic facial makeup elements with local culture,scenic spots and other elements to create unique tourism cultural and creative products.This paper analyzes the problems in the application of dramatic facial makeup elements in the design of tourism cultural and creative products,and puts forward the application strategies to improve the design effect in combination with specific case analysis,so as to provide useful reference and inspiration for the design of tourism cultural and creative products.

关 键 词：戏剧脸谱元素 旅游文创产品 文创设计 

分 类 号：TB472[一般工业技术—工业设计] F592.7[经济管理—旅游管理]