基于焦虑视角的受众网络健康谣言转发意愿研究  

Online Users'Retransmission Intention of the Online Health Rumors:A Study Based on the Perspective of Anxiety

作　　者：唐雪梅 赖胜强[2] Tang Xuemei;Lai Shengqiang(School of Journalism and Communication,Southwest University of Political Science and Law,Chongqing 401120;School of Management,Chongqing University of Technology,Chongqing 401320)

机构地区：[1]西南政法大学新闻传播学院,重庆401120 [2]重庆理工大学管理学院,重庆401320

出　　处：《情报杂志》2023年第11期135-141,共7页Journal of Intelligence

基　　金：国家社会科学基金项目“网络舆情事件中舆论共识的协同引导机制研究”(编号:21BXW059)研究成果。

摘　　要：[研究目的]人们越来越多通过社会化媒体来获取健康信息,但网络健康谣言容易被用户大量转发,网络健康谣言治理需要深入分析受众谣言转发行为机制。[研究方法]该文以S-O-R模式为框架,构建了影响受众转发谣言意愿的模型,并采用实验法予以证明。[研究结论]结果发现恐惧型健康谣言较之期望型健康谣言具有更高传播意愿,焦虑是影响健康谣言转发的中介变量,此外信息涉入度和网络健康素养分别对焦虑感和谣言转发具有调节效应。[Research purpose]More and more people acquire health information through social media,while online health rumors are easy to be retransmitted bysocial media users.The governance of online health rumors needs in-depth analysis of the online health rumor retransmission mechanism of social media users.[Research method]Based on the S-O-R model,this paper constructs the audience's intention model for retransmitting rumors and proves it by lab experiment.[Research conclusion]The retransmission intention for dread health rumor is higher than wish health rumor,and anxiety is the mediating variable.Meanwhile,information involvement and online health literacy have moderating effect on anxiety and rumor retransmitting respectively.

关 键 词：网络受众 网络健康谣言 网络健康素养 健康信息 网络谣言治理 

分 类 号：G206[文化科学—传播学]