专访海尔创新设计中心设计总监蒋春晖:满足用户极致需求  

INTERVIEW WITH JIANG CHUNHUI, DESIGN DIRECTOR OFHAIER INNOVATION DESIGN CENTER: MEE TING THE ULTIMATE ,NEEDS OF USERS

出　　处：《包装与设计》2023年第5期36-53,共18页Package & Design

摘　　要：每年,在iF设计奖收到的大量参赛稿件中,有许多作品来自世界知名企业与品牌。浏览这些企业与品牌的获奖情况,可以发现中国企业和品牌的获奖比例越来越高,这其中,就有今年第三次获得iF设计奖金奖、累计获得215项iF设计奖的中国知名品牌——海尔。Every year,among the numerous entries received by the iF Design Award,many come from world-renowned companies and brands.When reviewing the award-winning performance of these companies and brands,it becomes apparent that the proportion of awards going to Chinese enterprises and brands is steadily increasing.Among them is Haier,a well-known Chinese brand that has won the iF Design Gold Award for the third time this year,with a total of 215 iF Design Awards to its name.

关 键 词：世界知名企业 中国知名品牌 获奖情况 设计奖 创新设计 设计总监 海尔 获奖比例 

分 类 号：F42[经济管理—产业经济]