标识指示系统中图文信息设计的探索与实践——以上海世博文化中心标识指示系统为例  

EXPLORATION AND PRACTICE OF GRAPHIC AND TEXTUAL INFORMATION DESIGN IN SIGNAGE AND DIRECTION SYSTEM-TAKING SIGNAGE AND DIRECTION SYSTEM OF SHANGHAI WORLD EXPO CULTURAL CENTER AS AN EXAMPLE

作　　者：方俊 

机构地区：[1]上海视觉艺术学院设计学院

出　　处：《包装与设计》2023年第5期158-159,共2页Package & Design

摘　　要：标识指示系统是城市空间的重要组成部分,一套完善的标识指示系统可以帮助人们迅速、准确了解周围环境,获得行动指引。本文分析了当前标识指示系统设计普遍存在的主要问题,提出标识指示系统图文信息设计的三大要点:明确设计目的,建立统一且能体现地方特色的符号体系,制定并遵循统一的制作标准。最后、作者以自身参与的上海世博文化中心标识指示系统设计为例,解析这套系统的图文信息设计策略与过程,为标识指示系统图文信息设计与实践提供了有价值的参考。Todaysignage and direction system has become an important part of urban space.A perfect signage and direction system can help people quickly and accurately understand the surrounding environment and get action guidance.This paper analyzes the main problems in the current signage and direction system design,and puts forward three points of the graphic and textual information design in the signage and direction system:clarifying the purpose of the design,establishing a unified system of symbols that can reflect the local characteristics,and formulating and following unified production standards.Finally,the author takes the signage and direction system design of Shanghai World Expo Cultural Center in which he participated as an example,and analyzes the strategy and process of graphic and textual information design in this system,which provides valuable reference for the related design and practice.

关 键 词：标识指示系统 图文信息 设计规范 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]