金陵十二钗文创产品设计研究  

RESEARCH ON THE CULTURAL AND CREATIVE PRODUCT DESIGN OF THE TWELVE BEAUTIES OF JINLING

作　　者：袁雨薇 张广超[1] 

机构地区：[1]海南大学美术与设计学院

出　　处：《包装与设计》2023年第5期166-167,共2页Package & Design

摘　　要：《红楼梦》是中国的文学瑰宝,其对人物形象的描写引人入胜。本文以《红楼梦》金陵十二钗文创产品设计为研究主题,探讨如何设计出具有独特文化内涵的文创产品。作者在文中提出了传播性、交互性与趣味性的产品设计原则,并以人物造型的提取与塑造为例,提出金陵十二钗文创产品的设计策略。研究旨在以系统的设计原则指导金陵十二钗文创产品设计,满足当下大众对文创产品在物质层面和精神层面的需求,为促进我国传统文化的发扬与传播提供参考。A Dream of Red Mansions is a Chinese literary treasure with fascinating characterizations.This paper takes the cultural and creative product design of the Twelve Beauties of Jinling from the book as the research theme,to discuss how to design cultural and creative products with unique cultural connotations.In the paper,the authors propose the product design principles of communication,interactivity and fun,and takes the extraction and shaping of characters as an example to present the design strategies of the cultural and creative products of the Twelve Beauties of Jinling.The study aims to guide the cultural and creative product design of the Twelve Beauties of Jinling with systematic design principles to meet the material and spiritual needs of the public,and to provide a reference for the promotion and dissemination of traditional Chinese culture.

关 键 词：金陵十二钢 人物形象 文创产品 传播性 

分 类 号：I20[文学—中国文学]