大众文化娱乐化对传媒语言风格的影响研究  

Study on the Influence of Popular Culture Entertainment on Media Language Style

作　　者：肖瑶 XIAO Yao(Jilin Business and Technology College,Changchun Jilin,130000,China)

机构地区：[1]吉林工商学院,吉林长春130000

出　　处：《文化创新比较研究》2023年第26期57-60,共4页Comparative Study of Cultural Innovation

摘　　要：随着社会的快速发展和科技的迅猛进步,大众文化娱乐化已逐渐成为当代社会的一种显著特征和普遍趋势。大众文化娱乐化将娱乐元素融入各个文化领域,使传统的文化内容呈现出更加生动、轻松和吸引人的形式。这一趋势也对传媒语言风格产生深远的影响,传媒语言风格在不断变革和演化中,逐渐与娱乐元素相互融合,以更加生动有趣的方式呈现信息,满足受众的多元化需求。该文从阐述娱乐化语言风格的特点入手,分析大众文化娱乐化对传媒语言风格的影响,并提出大众文化娱乐传媒可持续发展的路径,以适应大众文化娱乐化带来的挑战,创造更富有吸引力和影响力的传媒内容,进一步推动传媒领域的发展与创新。With the rapid development of society and the rapid progress of science and technology,popular culture entertainment has gradually become a significant feature and general trend of contemporary society.The entertainment of mass culture integrates the entertainment elements into various cultural fields,making the traditional cultural content present a more vivid,relaxed and attractive form.This trend also has a profound impact on the style of media language.In the process of constant change and evolution,media language style gradually integrates with entertainment elements to present information in a more vivid and interesting way and meet the diversified needs of audiences.This paper starts with the characteristics of the entertainment language style,analyzes the influence of the entertainment of mass culture on the media language style,and puts forward the sustainable development path of the mass culture entertainment media to adapt to the challenges brought by the entertainment of mass culture,create more attractive and influential media content,and further promote the development and innovation of the media field.

关 键 词：大众文化 娱乐化 风格特点 传媒语言 影响分析 发展路径 

分 类 号：G206[文化科学—传播学] G206.3