我国女性城镇居民体育消费结构现状研究  

On the Current Situation of Sports Consumption Structure of Urban Female Residents in China

作　　者：吴阳倩 刘志强 赵江鸿 Wu Yangqian;Liu Zhiqiang;Zhao Jianghong(Xi'an Jiaotong University Sports Centre,Xi'an Shaanxi 710049)

机构地区：[1]西安交通大学体育中心,陕西西安710049

出　　处：《安徽体育科技》2023年第5期12-15,22,共5页Journal of Anhui Sports Science

基　　金：国家社会科学基金项目,项目编号:15XTY005。

摘　　要：采用了文献资料、问卷调查、数理统计等研究方法,对我国女性城镇居民体育消费结构的现状与特征进行分析。其目的是及时把握女性城镇居民体育消费结构变化趋向,有针对性的提供符合女性消费者需求的体育产品,为优化女性体育消费结构,促进女性体育消费市场发展提供参考。结果表明,现阶段我国女性城镇居民体育消费结构以参与型和实物型体育消费为主,体育传媒、体育彩票和体育观赏型消费相对滞后;56岁及以上年龄段女性居民参与型体育消费占比最高;学生是实物型体育消费的主要群体;高学历和高收入女性居民在体育消费结构中参与型体育消费均高于实物型体育消费。This paper uses literature,questionnaires,mathematical statistics and other research methods to analyze the current situation and characteristics of the sports consumption structure of urban female residents in China.The aim is to grasp the changing trend of urban women residents'sports consumption structure,provide targeted sports products that meet women consumers'needs,and provide reference for optimizing women's sports consumption structure and promoting the development of women's sports consumption market.The results show that at this stage,the sports consumption structure of urban female residents in China is dominated by participatory and physical sports consumption,with sports media,sports lottery and sports ornamental consumption lagging behind;female residents aged 56 and above have the highest proportion of participatory sports consumption;students are the main group of physical sports consumption;and both highly educated and high-income female residents have higher consumption of participatory sports than physical sports consumption in the sports consumption structure.

关 键 词：女性城镇居民 体育消费结构 体育消费特征 

分 类 号：G80-05[文化科学—运动人体科学]