数智时代下城乡IP形象可持续设计策略研究  

Research on Sustainable Design Strategy of Urban and Rural IP Image in the Age of Digital Intelligence

作　　者：林曦[1] 徐紫莹 

机构地区：[1]浙江工业大学设计与建筑学院

出　　处：《建筑与文化》2023年第11期77-79,共3页Architecture & Culture

基　　金：杭州市哲学社会科学规划课题《品牌延伸视域下杭州城乡IP设计与应用策略研究》(项目编号:M22YD002,2022)。

摘　　要：针对在信息技术变革的数智时代下,城乡IP形象塑造及传播模式陷入僵化的问题,引入可持续设计思想,为城乡IP形象的更新、发展提供一种理论方法参考。从城乡IP形象塑造传播过程中的三大主体:形象客体、消费主体以及外延通道出发,探索城乡IP形象“文化内核、延伸传播、反馈更新”三维一体的可持续发展设计理论框架。围绕城乡IP形象塑造传播过程中的三大主体,通过“符号解码”“互动体验”“信息技术”的设计策略,切实激发城乡IP形象内在循环活力,并以设计实例验证城乡IP形象可持续设计策略的有效性。In the age of digital intelligence,the image building and communication mode of urban and rural IP become rigid.The sustainable design idea is introduced to provide a theoretical and method reference for the update and development of urban and rural IP image.From the three subjects in the urban and rural IP image building and communication process,put forward the theoretical framework of urban and rural IP image threedimensional integrated sustainable development design is explored.Centering on the three main bodies in the process of urban and rural IP image building and communication,the three design strategies are adopted to effectively stimulate the inner circulation vitality of urban and rural IP image,and the effectiveness of the design strategies is verified by design examples.

关 键 词：城乡IP形象 设计策略 可持续设计 

分 类 号：J524[艺术—艺术设计] TU-05[建筑科学—建筑理论]