交互缺省界面的拟人化和隐喻化对用户情绪影响研究  

Influence Mechanism of Anthropomorphism and Metaphor on User Emotions in Face of Interactive Default Pages

作　　者：李潇静 曹盛盛 LI Xiao-jing;CAO Sheng-sheng(Pan Tianshou College of Architecture and Art Design,Ningbo University,Zhejiang Ningbo 315000,China)

机构地区：[1]宁波大学潘天寿建筑与艺术设计学院,浙江宁波315000

出　　处：《包装工程》2023年第22期199-207,共9页Packaging Engineering

基　　金：浙江省社科基金项目(21NDJC055YB)。

摘　　要：目的 研究何种交互缺省界面的表达方式最能有效降低用户的负面情绪,提升用户体验。方法 以缺省界面最常用的设计方式--拟人化和隐喻化为研究对象,采用情绪量表与眼动追踪技术相结合的方法,探索不同缺省页面设计的合理性。结果 拟人化对用户情绪有显著影响,表情拟人显著降低了用户的情绪效价,姿态拟人增加了情绪效价;隐喻化对用户情绪无显著影响,与真实隐喻相比,虚幻隐喻增加了被试的主观喜好度。结论 年轻群体因为感知不确定性更偏好姿态拟人的缺省界面设计;虚幻隐喻因诙谐幽默更受年轻用户的青睐;虚幻隐喻-姿态拟人组具有低认知加工成本和趣味性的优势,成为了最佳搭配组合。姿态拟人化和虚幻隐喻化设计是改善缺省页用户体验的有效手段。The work aims to explore an interactive default interface expression that can most effectively reduce the negative emotions of users and improve the user experience.In this thesis,anthropomorphism and metaphor,the most commonly used design methods for default pages,were selected as the research objects to explore the rationality of different default page design through the Positive and Negative Affect Schedule(PANAS)as well as the eye tracking technology.The experimental results revealed that anthropomorphism had a significant impact on user emotions.Expressional anthropomorphism significantly decreased the emotional valence of users,while postural anthropomorphism increased the emotional valence.Metaphor had no significant effect on users'emotions.Compared with real metaphor,unreal metaphor increased the subjective preference of subjects.Young people prefer the default page design with postural anthropomorphism because of their perception uncertainty Unreal metaphor is more favored by young users because of its humor.The unreal metaphor-postural anthropomorphism combination has the advantages of low cognitive processing cost and fun,so it becomes the best collocation combination.Postural anthropomorphism and unreal metaphor are effective means to improve default page user experience.

关 键 词：拟人化 隐喻化 交互缺省界面 情绪影响 主观喜好度 

分 类 号：TB482[一般工业技术—包装工程]