平台经济领域反垄断规制的困境与对策——基于民事司法裁判的研究  

The Dilemma and Countermeasures of Anti-Monopoly Regulation in the Field of Platform Economy:Research Based on Civil Judicial Judgment

作　　者：万丰阁 WAN Fengge

机构地区：[1]中国政法大学数据法治研究院,北京200232

出　　处：《决策与信息》2023年第12期56-66,共11页Decision & Information

摘　　要：平台经济发展至今,市场界定与市场支配地位认定均面临着巨大冲击。与传统经济相比,平台经济领域中的生产经营者之间的替代性大幅下降,市场边界难以界定。现阶段,《反垄断法》在判断市场支配地位时需要详细界定市场边界及分析相关生产经营者是否存在控制商品价格或产量的能力,以认定其具体的市场力量。然而,平台经济所采取的零价格商业模式使既有的以价格为媒介的量化方式难以适用,进而导致市场支配地位难以认定。在相关市场界定问题上通过对零价格模式、SSNIP、SSNDQ与SSNIC等定量分析法进行梳理发现,现阶段平台经济领域并不适合通过定量分析的模式对相关市场进行界定。因此,使用综合认定法判断相关生产经营者是否占据市场支配地位时,应当引入相关产品功能的替代可能性、替代合理性、替代持续性以及替代完整性进行分析,并进行多维度的细度厘定,以打破无法证明生产经营者占据市场支配地位的司法困境。Since the development of the platform economy,both market definition and determination of market dominance are facing huge challenges.Compared with traditional economies,the substitutability between producers and operators in the platform economy field has significantly decreased,making it difficult to define market boundaries.At present,the Anti Monopoly Law needs to define market boundaries in detail and analyze whether relevant producers and operators have the ability to control commodity prices or output when determining market dominance,in order to determine their specific market power.However,the zero price business model adopted by the platform economy makes it difficult to apply existing quantitative methods based on price,resulting in difficulty in determining market dominance.Through a review of quantitative analysis methods such as the zero price model,SSNIP,SSNDQ,and SSNIC,it was found that the current platform economy field is not suitable for defining relevant markets through quantitative analysis.Therefore,when using the comprehensive identification method to determine whether the relevant producers and operators occupy a dominant market position,it is necessary to analyze the possibility,rationality,sustainability,and completeness of the substitution of the relevant product functions,and conduct multi-dimensional refinement to break through the judicial dilemma that cannot prove that the producers and operators occupy a dominant market position.

关 键 词：平台经济 市场支配地位 《反垄断法》 相关市场界定 SSNIP测试 

分 类 号：D923[政治法律—民商法学] F038.2[政治法律—法学]