考虑努力的平台物流服务策略选择  

Selection of Platform Logistics Service Strategies Considering Level of Effort

作　　者：李智辉 LI Zhihui(School of Economics&Management,Shanghai Maritime University,Shanghai 201306,China)

机构地区：[1]上海海事大学经济管理学院,上海201306

出　　处：《物流技术》2023年第9期46-49,140,共5页Logistics Technology

摘　　要：电子商务的蓬勃发展凸显了物流服务的重要性。针对电商平台所有者允许平台中的第三方店铺选择包括共享平台物流和第三方物流模式的情况,研究了第三方店铺采用第三方物流、按单价使用平台物流以及按收益共享使用平台物流三种模式。在平台决定物流服务水平和物流服务单价、第三方店铺决定商品零售定价的情况下,通过构建理论模型,得到了最优物流服务水平、零售定价、物流服务单价以及相应的各方利润,考察了平台物流成本系数、共享平台物流的渠道费比例、平台物流成本系数对物流服务水平、零售定价和各方利润的影响。In view of the situation where the e-commerce platform owner allows a third-party store operating on the platform to choose between shared platform logistics service and third-party logistics service,this paper studied the three circumstances where the third-party store respectively chose third-party logistics service,platform logistics service on a unit price basis,and platform logistics service based on revenue sharing.In the case where the platform determines the logistics service level and logistics service unit price,and the third-party store determines commodity retail price,it constructed a theoretical model to obtain the optimal logistics service level,retail pricing,logistics service unit price and corresponding profits of all parties involved,and then observed the impact of the cost coefficient of the platform logistics service,channel fee ratio of the shared platform logistics service,and platform logistics cost coefficient on the level of logistics service,commodity retail price,and profits of the parties concerned.

关 键 词：第三方物流 共享平台物流 物流服务水平 

分 类 号：F713.365.1[经济管理—产业经济]