浅析现代产品包装设计的基本原则  

Analysis of the Basic Principles of Modern Product Packaging Design

作　　者：张弦[1] ZHANG Xian(Art and Design College of Yangtze Vocational College,Wuhan 430074,China)

机构地区：[1]长江职业学院艺术设计学院,湖北武汉430074

出　　处：《绿色包装》2023年第10期65-68,共4页Green Packaging

摘　　要：随着现代人们生活水平和审美需求的不断提高,人们对产品包装的需求和要求也越来越高。本文主要阐述了现代产品包装设计应遵循的原则。包装产品设计是一项非常重要的产品视觉形象设计,它可以帮助企业和产品传递其特有的文化内涵、价值观念和视觉信息,并且可以展现出品牌的独特魅力。不同的产品有着不同的特点,因此,在设计包装时,需要考虑到产品的特性、形状、存储环境等因素,以便更好地满足消费者的需求。在符合产品特性的基础上,遵循便利性、安全性、绿色化、实用性、人性化的包装原则。With the continuous improvement of modern people’s living standards and aesthetic needs,people’s demand and requirements for product packaging are getting higher and higher.This paper mainly expounds the principles that modern product packaging design should follow.Packaging product design is a very important product visual image design,it can help enterprises and products to convey its unique connotation of culture,values and visual information,and can show the unique charm of the brand.Different products have different characteristics,therefore,in the design of packaging,need to take into account the characteristics of the product,shape,storage environment and other factors,in order to better meet the needs of consumers.In line with the characteristics of the product on the basis of convenience,safety,green,practical,user-friendly packaging principles.

关 键 词：现代产品 包装设计 绿色包装 实用 便利性 人性化 

分 类 号：TB482[一般工业技术—包装工程]