现代产品包装设计中插画艺术的应用研究  

Research on the Application of Illustration Art in Modern Product Packaging Design

作　　者：徐琼[1] 罗玮 XU Qiong;LUO Wei(Art Institute of Yangtze Vocational College,Wuhan 430074,China)

机构地区：[1]长江职业学院艺术学院,湖北武汉430074

出　　处：《绿色包装》2023年第10期96-99,共4页Green Packaging

摘　　要：现代科技和经济的飞速发展为现代产品包装的创新提供了强有力的支撑。插画艺术具有极高的现代感和吸引力,作为一种独特的艺术表达形式,在产品包装的创作中给人强烈的视觉冲击力,从而赢得消费者的喜爱。当前,插画艺术已成为现代设计的创意手段,并且被广泛运用于各种产品的包装设计。它既可以作为一种象征,又可以超越传统的文字或语言,更好地展示商品的独特之处。为了更好展示产品的魅力,提高效率和质量,产品包装设计师应该不断提升使用插画艺术的技能,将其与产品包装相融合。基于此,本文主要阐述了插画艺术在现代产品包装设计中的应用。The rapid development of modern technology and economy has provided strong support for the innovation of modern product packaging.Illustration art has a very high sense of modern and attractive,as a unique form of artistic expression,in the creative process of product packaging,the use of illustration art can give a strong visual impact,so as to win the love of consumers.At present,the art of illustration has become a creative means of modern design,and is widely used in the packaging design of various products.It can be used as a symbol,but also beyond the traditional text or language,better display the uniqueness of goods.In order to better display the charm of products,improve efficiency and quality,product packaging designers should constantly improve the skills of using illustration art and integrate it with product packaging.Based on this,this article mainly elaborated the illustration art in the modern product packaging design application.

关 键 词：现代产品 包装设计 插画艺术 

分 类 号：TB482[一般工业技术—包装工程]