论唐三彩色彩寓意在五粮液酒包装设计中的演绎  

Tri-Color Tang Dynasty Color Implication in Wuliangye Wine Packaging Design Interpretation

作　　者：孟子锐 洪佳滢 王彩云[1] MENG Zi-rui;HONG Jia-ying;WANG Cai-yun(College of Art,Northeast University,Shenyang 110819,China)

机构地区：[1]东北大学艺术学院,辽宁沈阳110819

出　　处：《绿色包装》2023年第10期116-119,共4页Green Packaging

摘　　要：唐三彩作为中国传统文化重要的组成部分,以其独特的美学特征和精湛的制作工艺深受大众的青睐与厚爱。本文以唐三彩色彩元素为基本切入点,将唐三彩色彩的寓意赋予五粮液酒包装,以增加民族品牌的国际认知度为目标,对设计中的唐三彩系列的瓶型及包装展开深入探索与研究;同时,对唐三彩色彩元素在民族品牌白酒包装设计中的应用和文化价值展开探讨,以此推进唐三彩色彩元素在当代包装设计中的创新应用,增加民族白酒品牌的文化应用价值和品牌的国际影响力。As an important part of traditional Chinese culture,tri-colored glazed pottery of the Tang Dynasty is favored by the public for its unique aesthetic characteristics and exquisite craftsmanship.This paper takes the color element of tri-color of Tang Dynasty as the basic entry point,enunciates the color meaning of tri-color of Tang Dynasty to the packaging of Wuliangye wine so as to increase the international recognition of national brands as the goal,studies the packaging of tri-color of Tang Dynasty series bottles in the design,and discusses the application and cultural value of tri-color elements of Tang Dynasty in the packaging design of national brand liquor.In order to promote the innovative application of Tang tricolor color elements in contemporary packaging design,increase the cultural value and brand influence of national liquor brands.

关 键 词：唐三彩 包装设计 白酒品牌 色彩元素 文化价值 

分 类 号：TB482[一般工业技术—包装工程]