西柏坡“红地根”粗布包装设计研究  

Study on Packaging Design of Xibaipo“Red Digen”Coarse Cloth

作　　者：王倩倩 WANG Qian-qian(Jiangxi University of Finance and Economics,Nanchang 330013,China)

机构地区：[1]江西财经大学,江西南昌330013

出　　处：《绿色包装》2023年第10期127-131,共5页Green Packaging

摘　　要：进入新的时代,我国特色社会主义经济正在快速发展,已由高速增长阶段转向高质量发展阶段,这也促使消费者对产品的品质更加重视。因此,产品的包装设计就显得格外重要。优美得体的包装,可以提升产品的品质,进一步打开产品的销量。2021年是中国共产党建党100周年,是值得庆祝的伟大时刻,因此在产品进行包装设计的时候融入党的红色文化和红色精神,是一种极具特色的包装设计思路。本文以河北西柏坡“红地根”品牌为例,对其老粗布产品进行包装设计研究,一方面能够结合建党百年华诞,对革命精神进行再弘扬;另一方面能够对红色文化品牌进行艺术加工,最终为设计实践提供借鉴。Entering the new era,China's economy is developing,It has changed from high-speed growth stage to high-quality development stage.Consumers pay more attention to the quality of products.Therefore,the packaging design of a product is particularly important.Beautiful and appropriate packaging can improve the quality of products and further open up the sales volume of products.2021 is the 100th anniversary of the founding of the Communist Party of China,which is a great moment to celebrate.Therefore,it is a unique packaging design concept to integrate our party's red culture and red spirit into the packaging design of products.In this paper,taking Hebei Xibaipo"hongdigen"brand as an example,the packaging design of its old coarse cloth products,on the one hand,can carry forward the revolutionary spirit combined with the centennial anniversary of the founding of the party,on the other hand,can carry out artistic processing on the red culture brand,and finally provide reference for design practice.

关 键 词：老粗布 红地根品牌 包装设计 

分 类 号：TB482[一般工业技术—包装工程]