东北抗联英雄IP形象设计与应用  

IP Image Design and Application of the Northeast Anti-Japanese Alliance Heroes

作　　者：易珑 于静霞[1] YI Long;YU Jing-xia(School of Fine Arts,Harbin Normal University,Harbin 150080,China)

机构地区：[1]哈尔滨师范大学美术学院,黑龙江哈尔滨150080

出　　处：《绿色包装》2023年第10期155-158,共4页Green Packaging

基　　金：2022年哈尔滨师范大学研究生创新一般项目(东北抗联英雄IP形象设计研究HSDSSCX2022-137)。

摘　　要：东北地区作为重要的抗战地区之一,有着丰富的抗战史,形成了特殊的抗战红色文化。在新的时代背景下,东北抗联英雄忠贞报国、勇赴国难、前仆后继、勇于献身、百折不挠的精神与其丰功伟绩和伟大牺牲值得我们去学习,也对于宣传东北抗战文化有着重要的意义。然而在商品经济化的时代,要想使商品在众多品牌中有立足之地,使得东北品牌能够脱颖而出,对于东北抗联英雄IP形象设计就显得尤为重要。本文以东北抗联英雄的形象IP设计,结合抗联英雄IP形象的独特个性,连接消费者、建立消费者认同,通过东北抗联英雄IP形象设计与包装的产品特征传达给众多消费者,使产品更具有生命力和艺术气息,发挥品牌最大的商业价值。As one of the important areas of the War of Resistance against Japan,Northeast China has a rich history of resistance to the war and has formed a special red culture of the War of Resistance against Japan.Under the background of the new era,the hero of the Northeast Resistance League is loyal to serve the country,brave to go to the national disaster,go back and forth,dare to devote his life,indomitable spirit,with its great achievements and great sacrifices worthy of our study,but also for the propaganda of the Northeast War of Resistance against Japan culture is of great significance.However,in the era of commodity economy,in order to make the goods have a foothold among many brands,so that the Northeast brand can stand out,it is particularly important for the image design of the hero IP of the Northeast Resistance League.In this paper,according to the image IP design of Northeast Anti-League hero,combined with the unique personality of anti-alliance hero IP image,connect consumers and establish consumer identity,communicate to many consumers through the product characteristics of Northeast Anti-League hero IP image design and packaging,so that the product has more vitality and artistic flavor,and give full play to the greatest commercial value of the brand.

关 键 词：东北抗联英雄 IP形象设计 设计应用 包装设计 

分 类 号：J524[艺术—艺术设计] TB482[一般工业技术—包装工程]